Anonymous wrote:
Anonymous wrote:
Anonymous wrote:I can see why some posters and progressives see this ad as dangerously regressive. Because it is regressive. It's a return to the s&x sells approach. This ad is sexy. Sydney Sweeney is sexy. The clothes she's wearing is besides the point. It's what ads for teen clothes used to be like till recently.
Someone commented to me that across multiple areas we're witnessing the collapse of a top-down driven command way of doing things, whether the media or advertising or movies. It was not market forces that demanded body positive advertising or mixed race advertising or dull movies with perfect race blind casting and girlbosses harpies, but ideology in boardrooms. And it turned out to be a money loser.
A heavy person in teen clothes is never going to sell. Pretending a heavy person can be sexy is command driven ideology. And that's why the progressives are freaking out. A sexy, attractive woman or man sells. Big time. I'm a gay dude and I can see exactly why the Sidney Sweeney ad is fun and enjoyable, and yes, sexy. I'm not offended by it (contrary to the previous poster screeching that LGBT+whatever would be offended by it). If there's anything "gay" in my admiration for the ad it's the aesthetics. And I don't doubt a lot of teens will lap this up because it's sexy and fun and full of implications of having a confident good time.
All the screechers are the modern equivalent of agony aunts clutching their pearls and moaning oh won't someone think of the children!
Spot on.
The people freaking out about the ad are the ones slowly realizing that they can’t compel belief. They can compel a lot of things by using the system to their advantage, but they cannot compel a personal belief, and slowly understanding that is causing them to rage.
This has the be the dumbest take. At no point has sex not sold and been used in advertising campaigns. Just because companies also try to appeal in other ways as well, doesn’t mean the sex has gone away.
This ad campaign is alarming because clearly AE and Sydney Sweeney looked at this campaign and realized it would be controversial and that a lot of people would see it as a white supremacist dog whistle. They then decided to go ahead with the campaign. We are a country where a major movie star and companies view being seen as friendly to white supremacists as an asset. And it’s not just the libs who see the white supremacy. Clearly, the MAGA folks see it. They just think that it’s right and just, and the libs are ridiculous for not supporting white supremacy.