Larger women in ads for Target and Athleta

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I'm getting super entertained by all these entitled angry women in this thread stomping their feet and sulking about how major retailers won't cater exclusively to them any more. Oh no, Karen won't shop at Athleta any more because it features a model that looks like 40% of the population. Whatever will Athleta do without Karen?

Probably go out of business.

Haha, the deluded self-importance is real.

This will be pretty easy to check. We'll just see how Athleta is doing a few years from now, mmkay? I'm betting the 1X-3X crowd isn't going to spending nearly as much on expensive exercise clothes as you seem to think.

They already have been, you idiot. Athleta has been selling plus-sizes for years, and extremely successfully. That's why Target, Athleta, etc. are doing this: they already know there is an extremely lucrative market there.

[Anonymous]

Here’s a scientific study from Harvard. We all trust the “science”.

https://www.hsph.harvard.edu/obesity-prevention-source/obesity-trends/obesity-rates-worldwide/

[Anonymous]

Anonymous wrote:

Anonymous wrote:I'm getting super entertained by all these entitled angry women in this thread stomping their feet and sulking about how major retailers won't cater exclusively to them any more. Oh no, Karen won't shop at Athleta any more because it features a model that looks like 40% of the population. Whatever will Athleta do without Karen?

You forgot to write “40% of the AMERICAN population”. It is not common to see fat/ obese women in different parts of the world.

And when Athleta starts selling to the rest of the world, they can worry about marketing to that population. Meanwhile, continue to stomp your feet at your irrelevance.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I'm getting super entertained by all these entitled angry women in this thread stomping their feet and sulking about how major retailers won't cater exclusively to them any more. Oh no, Karen won't shop at Athleta any more because it features a model that looks like 40% of the population. Whatever will Athleta do without Karen?

You forgot to write “40% of the AMERICAN population”. It is not common to see fat/ obese women in different parts of the world.

And when Athleta starts selling to the rest of the world, they can worry about marketing to that population. Meanwhile, continue to stomp your feet at your irrelevance.

Oh yeah, make fun of those of us who aren’t overweight.

It’s absolutely pathetic that that’s a point of ridicule.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I'm getting super entertained by all these entitled angry women in this thread stomping their feet and sulking about how major retailers won't cater exclusively to them any more. Oh no, Karen won't shop at Athleta any more because it features a model that looks like 40% of the population. Whatever will Athleta do without Karen?

Right, so let’s just encourage more and more Americans to stay fat because that’s apparently ok?

Yes, Americans were all definitely going to be skinny but then they saw an Athleta ad, and decided against it.

Clearly that’s not the only reason, but it doesn’t help anything to just act like it’s ok to be fat and unhealthy.

So stop whining on DCUM and write an angry letter to Athleta.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Am I the only one that looks at the larger models and is turned off from buying it? I think I want to be sold the dream...

Good for them, just not sure it will help sales.

I wonder if skinny women don't want to be caught wearing the same clothes fat women wear?

Maybe.

There is tons of research showing many white people stop buying brands that people of color start wearing it.... Polo, North Face, etc.

OMG go away. What is wrong with you?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I'm getting super entertained by all these entitled angry women in this thread stomping their feet and sulking about how major retailers won't cater exclusively to them any more. Oh no, Karen won't shop at Athleta any more because it features a model that looks like 40% of the population. Whatever will Athleta do without Karen?

You forgot to write “40% of the AMERICAN population”. It is not common to see fat/ obese women in different parts of the world.

And when Athleta starts selling to the rest of the world, they can worry about marketing to that population. Meanwhile, continue to stomp your feet at your irrelevance.

Oh yeah, make fun of those of us who aren’t overweight.

It’s absolutely pathetic that that’s a point of ridicule.

Well, any adult having a temper tantrum like you are should be ridiculed. I mean, it's not like you should be taken seriously. Ridicule is the best response to adults acting like toddlers.

[Anonymous]

I mean, these numbers are old, but: https://en.wikipedia.org/wiki/List_of_countries_by_obesity_rate

If in the USA, about 1 in 3 adults are obese, then in—for example—Russia and Ukraine it’s about 1 in 4. That isn’t that different, when you’re talking about how common it is to see an obese woman when you’re walking down the street.

I lived in Russia for 4 months. Trust me — plenty of large babushki there.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I'm getting super entertained by all these entitled angry women in this thread stomping their feet and sulking about how major retailers won't cater exclusively to them any more. Oh no, Karen won't shop at Athleta any more because it features a model that looks like 40% of the population. Whatever will Athleta do without Karen?

You forgot to write “40% of the AMERICAN population”. It is not common to see fat/ obese women in different parts of the world.

And when Athleta starts selling to the rest of the world, they can worry about marketing to that population. Meanwhile, continue to stomp your feet at your irrelevance.

Oh yeah, make fun of those of us who aren’t overweight.

It’s absolutely pathetic that that’s a point of ridicule.

Well, any adult having a temper tantrum like you are should be ridiculed. I mean, it's not like you should be taken seriously. Ridicule is the best response to adults acting like toddlers.

Who’s having a tantrum? You’re the one name calling because we don’t want to buy those clothes anymore. You are welcome to Athleta; their quality always sucked anyway. There are plenty of other stores where I can shop for my “irrelevant” body.

[Anonymous]

Yeah, I used to travel overseas often before this whole CV19 mess, and I was often the thinnest woman in the room (I'm American). I don't buy that urban coastal American women are bigger than most foreign women. Anecdotally, an urban American woman is likely to be thinner than women in most of UK, Germany, etc (sausage and fried food cultures). Also these countries don't have a big fitness industry. They now have gyms like ours, but they've sprung up over the past decade.

[Anonymous]

Anonymous wrote:I’m all for the transgender or downs modems etc but not overweight. That’s a choice not how you were made. Being overweight is unhealthy and it is a choice and should not be glorified in any way.

I'm just going to say a big eff you to this. I have struggled my entire adult life with my weight. I certainly wouldn't call this "a choice". I'm really glad for you that you don't have this monkey on your back, because frankly I wouldn't wish it on anyone, but you need to have some empathy and grace towards fellow human beings, no matter what they look like. My life is fantastic, but this is the one issue I can't seem to fix, no matter what I try, and I've tried IT ALL.

I'm still plugging along, though, because I'll be damned if I'm going to give up. But you- you need to keep working at being a better person.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

Agree! Including plus size models is fine but they have gone way overboard. Athleta should be inspirational and now it looks like a brand specifically for fat women. Their modes have typically been athletes, muscular etc, and that was awesome. But seeing leggings on someone 75 lbs overweight absolutely does not make me want to buy them.

[Anonymous]

And just because 40% of the population is fat doesn’t make it OK. It makes this a public health crisis. When almost half the population is likely to die early from obesity related diseases you don’t celebrate that with a cover model in $100 leggings.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:2019

13% of adults in the world are obese

Obesity is defined as having a body-mass index equal to or greater than 30.

I’ve traveled extensively throughout Europe, Australia and parts of Asia. American tourists stick out like a sore thumb. Actually, it’s quite sad. And this is a specific population of Americans wealthy enough to travel abroad.

You’re just lying. It’s sad. [b]By far the most obnoxious tourists in Europe right now are the huge Chinese tour groups. [b]

You are right about that! 2nd in line are the German pensioners, who are also fat. America doesn't have a lock on obesity.

I agree that Athleta and Lulu are heading down the wrong path with the fat models. Title 9 is doing it right, IMHO. Too skinny is as repellant as too fat. Show the fit women with muscles!

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:2019

13% of adults in the world are obese

Obesity is defined as having a body-mass index equal to or greater than 30.

I’ve traveled extensively throughout Europe, Australia and parts of Asia. American tourists stick out like a sore thumb. Actually, it’s quite sad. And this is a specific population of Americans wealthy enough to travel abroad.

You’re just lying. It’s sad. [b]By far the most obnoxious tourists in Europe right now are the huge Chinese tour groups. [b]

You are right about that! 2nd in line are the German pensioners, who are also fat. America doesn't have a lock on obesity.

I agree that Athleta and Lulu are heading down the wrong path with the fat models. Title 9 is doing it right, IMHO. Too skinny is as repellant as too fat. Show the fit women with muscles!

I'm a fit woman with muscles. First, I don't think most women want to look like me. (Which is fine.) And second, I have to work really hard for it. A beauty standard of just being thin is a lot easier for young women than one that involves lifting heavy plus being thin. All of this 'strong is the new thin' stuff just seems like another added pressure to women's appearances. I'd love to see more women lifting, but you can lift and be strong without having the level of low body fat that people associate with fitness.