Larger women in ads for Target and Athleta

[Anonymous]

^^You lost me at your final sentence. Obese women don’t share your geography or education? Where do you live? Fat people are everywhere.

[Anonymous]

I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

[Anonymous]

I love how many online catalogs tell you the height, weight, and clothing size of the model pictured. I don’t know if print catalogs are doing this now too. It really helps when choosing styles.

[Anonymous]

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

[Anonymous]

Links or it does didn’t happen.

[Anonymous]

https://athleta.gap.com/browse/info.do?cid=1157205&mlink=34,Custom_NewCatalog&clink=34&nav=hamnav%3ANew%20%3A%3AJanuary%20Catalog%20#catalog/january-2021/page/1

This is the January catalogue.

Show me the morbidly obese people?

I don’t see anyone who isn’t fit and healthy.

[Anonymous]

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

Luckily “morbidly obese” is a clinical term not based on your skewed opinion.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I wish brands would also use models that are "regular" weight. Not size 0s or 16s only.

Isn't 16 the average size of an American woman? I am sure there are way more women at a size 16 than at a 0. And yes, I think we'd all like to see more diversity in models' sizes. Especially if I am buying online -- I'd like to see several different sized models in a garment.

The average shopper at these stores isn't a size 16 and 5'10" which is the size of a plus size model. Would be nice to see a pretty but "normal" model who was 5'5" and a 8-10 maybe

[Anonymous]

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

I don't get his way of thinking. I cannot imagine asking for a catalog not to be delivered because of the women featured sizes. Many women are this size. Should they not see themselves represented in magazines?. They need clothing just like you do. I don't think it is normalizing obesity for clothing companies to recognize that there is a segment of the population that wear larger than a size 10 and they are not exempt from wearing clothing when they leave their homes, so why not feature them and advertise to them as well as women who are thinner.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I wish brands would also use models that are "regular" weight. Not size 0s or 16s only.

Isn't 16 the average size of an American woman? I am sure there are way more women at a size 16 than at a 0. And yes, I think we'd all like to see more diversity in models' sizes. Especially if I am buying online -- I'd like to see several different sized models in a garment.

The average shopper at these stores isn't a size 16 and 5'10" which is the size of a plus size model. Would be nice to see a pretty but "normal" model who was 5'5" and a 8-10 maybe

Yeah that would be nice. A lot of fit, healthy retail customers at a place like Athleta are that size (like a medium and 5'4").

[Anonymous]

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

Can you link to pictures of overweight models?

I just searched the site and didn’t see any overweight models. I’m curious what you consider overweight?

[Anonymous]

Every couple weeks someone posts some variation of this tired thread.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

+1

The women in the Athleta catalog are not a little overweight and fit, they are morbidly obese. In one of the pages 4 out of 6 models were obese. No thanks.

[Anonymous]

Anonymous wrote:Every couple weeks someone posts some variation of this tired thread.

No they don't since Athleta (no idea about Target) just started doing this.