Larger women in ads for Target and Athleta

[Anonymous]

Nice to see both Target and Athleta use models that aren't super thin. Target's swimsuit models are much fuller than typical models, showing viewers that you don't need to be skinny to be beautiful and look good. Anyone else notice this?

[Anonymous]

Everyone is trying the same thing, but I don't see sales going up really.

[Anonymous]

Yes, I think it's great! I wish more catalogs would have a bigger range of models - both petite, "normal variations" like pear shapes, and plus size. When they insist on showing the clothes on 6ft models with BMIs of 15, it's impossible to tell how they would actually look on you! It's especially silly for brands that are designed for a non-skinny market, like Lands End, J Jill, Garnet Hill, etc.

[Anonymous]

Madewell has started having three different models who are different weights, which is great!

[Anonymous]

Aerie and American Eagle are good for this, especially for teens and the younger set.

[Anonymous]

Anonymous wrote:Madewell has started having three different models who are different weights, which is great!

I love Madewell. I really respond to these ads. Even though I’m on the thin side I’m not rail thin and I figure if it looks good on a larger model I can wear it too. Most of the time if I’m somewhat interested in a garment but it’s modeled on an underweight frame I figure it will look bad on me and only looks good on stick figures. I’m sure there is a market for those styles but I have to be more careful and I trust the clothing shown on regular to fuller bodies.

[Anonymous]

I noticed that the Target manequins wearing swimsuits were also larger than the past.

[Anonymous]

Am I the only one that looks at the larger models and is turned off from buying it? I think I want to be sold the dream...

Good for them, just not sure it will help sales.

[Anonymous]

Anonymous wrote:I noticed that the Target manequins wearing swimsuits were also larger than the past.

I just noticed the same thing.

[Anonymous]

Anonymous wrote:Am I the only one that looks at the larger models and is turned off from buying it? I think I want to be sold the dream...

Good for them, just not sure it will help sales.

I'm not a fan. Most of the time the clothes don't look right on them.

[Anonymous]

Anonymous wrote:Am I the only one that looks at the larger models and is turned off from buying it? I think I want to be sold the dream...

Good for them, just not sure it will help sales.

I wonder if skinny women don't want to be caught wearing the same clothes fat women wear?

[Anonymous]

I do appreciate that athleta has athletic looking women (including those with big hips and thighs AND visible abs). Fit comes in a range of shapes and sizes.

[Anonymous]

Anonymous wrote:Am I the only one that looks at the larger models and is turned off from buying it? I think I want to be sold the dream...

Good for them, just not sure it will help sales.

I suspect that some people don't like it, some do like it and some are not affected by it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Am I the only one that looks at the larger models and is turned off from buying it? I think I want to be sold the dream...

Good for them, just not sure it will help sales.

I wonder if skinny women don't want to be caught wearing the same clothes fat women wear?

Maybe.

There is tons of research showing many white people stop buying brands that people of color start wearing it.... Polo, North Face, etc.

[Anonymous]

Anonymous wrote:Am I the only one that looks at the larger models and is turned off from buying it? I think I want to be sold the dream...

Good for them, just not sure it will help sales.

I was the one that wrote this.. and am not thin.. I still have plenty of baby weight to lose (3 years after baby) but I just don't get as excited by the clothes as I do when they are on the perfect models and I can believe they will make me look like that.