“Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”

[Anonymous]

Anonymous wrote:

Anonymous wrote:I also agree with PP that we don’t want a treasure hunt. I hate that it’s much harder to find things now.

Yup, people who like treasure hunts went to the 99 cent, which of course are all closed now.

Target needs a woman CEO who shopped at Target for her family frequently before COVID.

I can pick out Target outfit on someone from a mile away. So bad.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I also agree with PP that we don’t want a treasure hunt. I hate that it’s much harder to find things now.

Yup, people who like treasure hunts went to the 99 cent, which of course are all closed now.

Target needs a woman CEO who shopped at Target for her family frequently before COVID.

Women should lead everywhere. Can this world ever have peace as long men are around save a few good men

[Anonymous]

Target clothes are now no better than secondhand. I am one of the people who stopped shopping there when they swore off DEI, and it's really the "everything store" aspect that I've missed. Like, Costco doesn't sell drugstore brand toiletries and random craft supplies. I can no longer do a one stop shop.

[Anonymous]

Anonymous wrote:

Anonymous wrote:NP but I found a longer excerpt:

The company is trying to bring back what’s worked in the past: selling affordable, trendy fashion and furnishings that helped it earn its “Tarzhay” reputation.

Unlike Walmart, which is known for the best prices, or Amazon, which has stood out with convenience, Target wants to create a fun, treasure hunt atmosphere in stores where shoppers come in to find what’s new.

“Target is not an everything store,” said Fiddelke, who took over as Target’s chief executive last month. He said Target would focus on winning “busy families” as its primary customer base.

I don't think the new CEO understands what worked in the past. I liked when I knew where everything was because they didn't move where things were located. An occasional treasure is great to find but people didn't go to shop there because they wanted to find something new. People would go to Target to buy things they needed then as a distraction go down the furniture or clothing aisles looking for things to splurge on.

When I used to buy kids clothes at Target, the basics like Circo were 100% cotton, thick, soft, and had uniform sizing. It was substantially different than buying kids clothes at Walmart. When Target dumped Circo and C9 and brought in Cat and Jack and other brands the difference between Target and Walmart kids clothes disappeared. They started selling kids clothes that had a high polyster mix, the sizing wasn't not uniform, it was rougher, and just looked cheap. Instead of muted colors, there were message shirts and garish colors. I would never buy any of it for any kid. It used to be upper middle class families would buy nicer brands but buy some Circo clothes just as extra play clothes to go dig in the backyard or go to the park. I don't know anyone who buys frequently buys clothes at Target anymore.

100% the quality has declined in all areas. I don't want fast fashion, I want high quality basics (I switched to primary.com for this when Target declined).

[Anonymous]

It very much has turned into Walmart. I always chose Target over Walmart because I felt it was easier to find the things I wanted, but the last few times I've been in Target (multiple stores), the shelves have been bare or if not bare, they've been a huge mess, and it's been impossible to find what I want. Why wouldn't I just go to Walmart where I can get the exact same thing and have the exact same experience for cheaper?

[Anonymous]

I miss shopping at stores where they restocked over night. Whenever I run into Target or Wegmans in the morning, either nothing has been restocked yet, or huge dollies are blocking the aisles, and I can't get to the bread, or there is no bread. This is a post-Covid problem.

Target used to have cute kids clothes that were nice quality for the price. Now its trash.

[Anonymous]

I used to shop at Target regularly, but I have not been in years. The last time I went it felt garish when I walked in, just something about the decor or the vibe was off, and that was definitely not how I used to feel when I went in.

Also the prices were too high.

[Anonymous]

Anonymous wrote:NP but I found a longer excerpt:

The company is trying to bring back what’s worked in the past: selling affordable, trendy fashion and furnishings that helped it earn its “Tarzhay” reputation.

Unlike Walmart, which is known for the best prices, or Amazon, which has stood out with convenience, Target wants to create a fun, treasure hunt atmosphere in stores where shoppers come in to find what’s new.

“Target is not an everything store,” said Fiddelke, who took over as Target’s chief executive last month. He said Target would focus on winning “busy families” as its primary customer base.

nah, that's Homegoods

[Anonymous]

Anonymous wrote:

Anonymous wrote:NP but I found a longer excerpt:

The company is trying to bring back what’s worked in the past: selling affordable, trendy fashion and furnishings that helped it earn its “Tarzhay” reputation.

Unlike Walmart, which is known for the best prices, or Amazon, which has stood out with convenience, Target wants to create a fun, treasure hunt atmosphere in stores where shoppers come in to find what’s new.

“Target is not an everything store,” said Fiddelke, who took over as Target’s chief executive last month. He said Target would focus on winning “busy families” as its primary customer base.

I don't think the new CEO understands what worked in the past. I liked when I knew where everything was because they didn't move where things were located. An occasional treasure is great to find but people didn't go to shop there because they wanted to find something new. People would go to Target to buy things they needed then as a distraction go down the furniture or clothing aisles looking for things to splurge on.

When I used to buy kids clothes at Target, the basics like Circo were 100% cotton, thick, soft, and had uniform sizing. It was substantially different than buying kids clothes at Walmart. When Target dumped Circo and C9 and brought in Cat and Jack and other brands the difference between Target and Walmart kids clothes disappeared. They started selling kids clothes that had a high polyster mix, the sizing wasn't not uniform, it was rougher, and just looked cheap. Instead of muted colors, there were message shirts and garish colors. I would never buy any of it for any kid. It used to be upper middle class families would buy nicer brands but buy some Circo clothes just as extra play clothes to go dig in the backyard or go to the park. I don't know anyone who buys frequently buys clothes at Target anymore.

Bingo!

[Anonymous]

Haven't bothered to go into a target since 2018. It's just a walmart to me now and I don't shop there either.

[Anonymous]

Anonymous wrote:I used to shop at Target regularly, but I have not been in years. The last time I went it felt garish when I walked in, just something about the decor or the vibe was off, and that was definitely not how I used to feel when I went in.

Also the prices were too high.

My favorite Target was redesigned and the layout changed. They changed the lighting from bright and clean to something that looks more harsh and fluorescent. They made the store layout less intuitive and harder to navigate. In part by dropping in capsule stores I don't want to find in a Target (like s Sephora display). It'a very strange, but I feel like their redesign made me not want to shop there. The fun value of their merchandising also dropped off around the same time. Target being insulting to the owners of small minority-owned companies who depended on them also bothered me. Target really did suck the fun out of shopping there.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I also agree with PP that we don’t want a treasure hunt. I hate that it’s much harder to find things now.

Yup, people who like treasure hunts went to the 99 cent, which of course are all closed now.

Target needs a woman CEO who shopped at Target for her family frequently before COVID.

Oh please. I am a man who is with my baby every day and who frequently goes to Target just like any Mom. Thanks for ignoring the fact that Fathers exist and ship at Target just like any Woman.

[Anonymous]

To be honest with you, I never really cared for Target. I found its goods to be very basic. Slightly better than what was on offer at Walmart, but still very basic. Which sometimes was just fine. But, if I wanted to buy like a bike for a kid, or sports equipment, or even clothing beyond some stopgap, I wasn't buying it at Target. The products they carried were so very ... meh.

[Anonymous]

Nobody outside the executive team should be this invested in target strategy.

As long as they keep the same day pick up option, I hope they stay in business.

[Anonymous]

I haven't noticed any changes in Target. I don't buy clothes there but the diapers, soaps, toothpaste, groceries are the same as always.