Why do selective schools market?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

Sigh... they are not doing this for same nefarious data point manipulation.

They market because they have no idea if you kid has a chance and they want as many applicants as possible to build the class they want.

End period.

Easily the dumbest comment of the year.

End period.

Oh, really? Why?

You have no evidence that what PP typed is not true. NONE. I won't resort to ad-hom and pejoratives as you did, but you are just 100% WRONG.

it was

they are not doing this for same nefarious data point manipulation.

They market because they have no idea if you kid has a chance and they want as many applicants as possible to build the class they want.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

You didn't answer the question, even though it was in bold.

How should they market to get the widest class of applicants that is different from how they do it now?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

You didn't answer the question, even though it was in bold.

How should they market to get the widest class of applicants that is different from how they do it now?

You're making an assumption. They don't need a wider class of applicants if they're already filling.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

You didn't answer the question, even though it was in bold.

How should they market to get the widest class of applicants that is different from how they do it now?

You're making an assumption. They don't need a wider class of applicants if they're already filling.

But they believe they do. Their admissions mission is not to "fill seats". It is to build the best possible class they can.

By your logic, business should not advertise when they are hiring, they should just fill the job with whoever's resume gets sent in.

After all, they have more applicants than they can hire...

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

You didn't answer the question, even though it was in bold.

How should they market to get the widest class of applicants that is different from how they do it now?

You're making an assumption. They don't need a wider class of applicants if they're already filling.

But they believe they do. Their admissions mission is not to "fill seats". It is to build the best possible class they can.

By your logic, business should not advertise when they are hiring, they should just fill the job with whoever's resume gets sent in.

After all, they have more applicants than they can hire...

Businesses have an incentive to hire the best. Colleges don't have much incentive to produce the best grads. You really think Yale's reputation would tank if they put out some subpar ones? Hasn't happened yet? Your entire premise here is flawed, and I won't be responding to it anymore.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

You didn't answer the question, even though it was in bold.

How should they market to get the widest class of applicants that is different from how they do it now?

You're making an assumption. They don't need a wider class of applicants if they're already filling.

But they believe they do. Their admissions mission is not to "fill seats". It is to build the best possible class they can.

By your logic, business should not advertise when they are hiring, they should just fill the job with whoever's resume gets sent in.

After all, they have more applicants than they can hire...

NP. Your analogy doesn't quite make sense. First, businesses are not ranked like colleges are by USNWR and other rankings. Second, a specific position at a company is not well known by many applicants whereas any student can easily look up what colleges specifically want and offer.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

You didn't answer the question, even though it was in bold.

How should they market to get the widest class of applicants that is different from how they do it now?

You're making an assumption. They don't need a wider class of applicants if they're already filling.

But they believe they do. Their admissions mission is not to "fill seats". It is to build the best possible class they can.

By your logic, business should not advertise when they are hiring, they should just fill the job with whoever's resume gets sent in.

After all, they have more applicants than they can hire...

Businesses have an incentive to hire the best. Colleges don't have much incentive to produce the best grads. You really think Yale's reputation would tank if they put out some subpar ones? Hasn't happened yet? Your entire premise here is flawed, and I won't be responding to it anymore.

Whaaaaat?

"Businesses have an incentive to hire the best. Colleges don't have much incentive to produce the best grads. "

If this is what you believe - which is patently untrue - you need to educate yourself more. Speak to an elite college admin. Write one an email, call one on the phone. They'll talk to you. Or if you are cynical, call one of the many ex-admins who work as consultants. Ask them.

The reason you won't respond to the question, is because you can't. Not through any deficiency of yours, but simply because there is not a "better" way that anyone has thought of yet.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

You didn't answer the question, even though it was in bold.

How should they market to get the widest class of applicants that is different from how they do it now?

You're making an assumption. They don't need a wider class of applicants if they're already filling.

But they believe they do. Their admissions mission is not to "fill seats". It is to build the best possible class they can.

By your logic, business should not advertise when they are hiring, they should just fill the job with whoever's resume gets sent in.

After all, they have more applicants than they can hire...

Businesses have an incentive to hire the best. Colleges don't have much incentive to produce the best grads. You really think Yale's reputation would tank if they put out some subpar ones? Hasn't happened yet? Your entire premise here is flawed, and I won't be responding to it anymore.

What? People are obsessed with ROI. People want to know where alumni are working, salaries, etc. This forum is full of threads about alumni outcomes.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Yeah, we got one from Yale too. Threw it into the garbage.

This is the logical approach to receiving mass-market advertising for a product you are not interested in.

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's.

And anyone can apply to Yale.

Not the equivalent.

Sigh. Yes it is.

The letter is designed to get people to apply. It is sent to prospective applicants. To get them to apply.

Let me ask you - how should colleges market themselves, then? And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class. If you can't answer this simple question:

How should they market to get the widest class of applicants that is different from how they do it now?

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation.

I have been to bar that advertises beer that they refuse to sell me because I'm not sober enough.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DS is a hs freshman and must have signed up for some lists, because he's getting marketing material from schools he doesn't have a chance of being admitted to - but because they're advertising, he thinks he does. I know we're not ready for the college search yet, but it's pretty upsetting to me as well. Why do they do this?

Outside of a very select few (like HPYS), most schools don't have amazing universal name recognition and really do want more and different applicants. Schools like Chicago, WashU, Emory and top SLACs don't just want more DC prep school applicants since they obviously know those elite schools well. One of my funnier college-related memories was overhearing MIT interactions at a college fair in the middle of the US where several students clearly didn't know MIT and asked questions about "mitt" while making the rounds

Yes, when I did college fairs for as a Purdue alum, people thought it was Ivy League. Point is, Purdue and most other colleges still get more than enough applicants to fill every single spot. HYP is turning down qualified applicants. So is Chicago.

And Arizona State also gets more applicants than they could accept. Should they stop marketing?

Uh, yeah.

And there we have it folks.

All colleges should stop all marketing because my kid might not be able to get in.

Absolutely ludicrous. But at least you admit it.

Not might not. Will not.

Right, so screw the kid that gets the mailer who WOULD get in but wouldn't have applied otherwise. Because yours can't understand a common data set and for some reason you are unable to explain it to him. Participation medals for all.

Give me a break. Your hypothetical kid has heard of U of C and West Point.

Is West Point really sending mailers? The only ones we've ever gotten from any of the academies were related to their lacrosse prospect days.

LOL yes - our '22 daughter got SO many from West Point. We could not figure out why - humanities oriented, no family history other than one WWII grandfather. We presume it was because she went to a Jewish Day School and West Point's recruiters figured maybe there were American students drawn to military service because some of their Israeli peers will serve in the IDF.