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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Yeah, we got one from Yale too. Threw it into the garbage.[/quote]

This is the logical approach to receiving mass-market advertising for a product you are not interested in.[/quote]

Huge difference between receiving a Domino's mailer and one from Yale. Anyone can purchase Domino's. [/quote]

And anyone can apply to Yale.[/quote]

Not the equivalent. [/quote]

Sigh.  Yes it is.

The letter is designed to get people to apply.  It is sent to prospective applicants.  To get them to apply.

Let me ask you - how should colleges market themselves, then?  And don't say "they don't have to!" because that flies in the face of all logic and everything you learn day 1 in a high school business class.  If you can't answer this simple question:

[b]How should they market to get the widest class of applicants that is different from how they do it now?[/b][/quote]

LOL. No. Have you ever ordered pizza then had your order declined because you were smart enough? Of course not. Yale marketing is like Domino's sending mailers than denying 95% of orders with no explanation. [/quote]

You didn't answer the question, even though it was in bold.

[b]How should they market to get the widest class of applicants that is different from how they do it now?[/b][/quote]

You're making an assumption. They don't need a wider class of applicants if they're already filling.[/quote]

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