Why do selective schools market?

[Anonymous]

DS is a hs freshman and must have signed up for some lists, because he's getting marketing material from schools he doesn't have a chance of being admitted to - but because they're advertising, he thinks he does. I know we're not ready for the college search yet, but it's pretty upsetting to me as well. Why do they do this?

[Anonymous]

More apps = lower acceptance rate = more selective

[Anonymous]

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

[Anonymous]

I can't say if this is definitely a part of the strategy, but grad programs bring in a lot of money and some it could be branding to bring in eventual grad students. I went to an ivy league grad school that I definitely didn't stand a chance of being admitted to as an undergrad, and the brand was a huge reason many people chose to attend.

[Anonymous]

It is 100% because they want to lower their acceptance rate.

[Anonymous]

Anonymous wrote:

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

Sigh... they are not doing this for same nefarious data point manipulation.

They market because they have no idea if you kid has a chance and they want as many applicants as possible to build the class they want.

End period.

[Anonymous]

Anonymous wrote:It is 100% because they want to lower their acceptance rate.

It is 100% not for that reason.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

Sigh... they are not doing this for same nefarious data point manipulation.

They market because they have no idea if you kid has a chance and they want as many applicants as possible to build the class they want.

End period.

They will build the class they want without advertising.

[Anonymous]

More applications for
1 lower acceptance rate
2 applications fee profit

[Anonymous]

Too get even more selective, rise in the rankings and prestige. Its all a game and a business for them.

[Anonymous]

They do it to remain selective.

[Anonymous]

Anonymous wrote:

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

Yes, but they don't care. The job of the people mailing you that stuff is to get your kid to apply so the institution can turn them down = a higher selective institution number that can be reported to the USNWR.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

Sigh... they are not doing this for same nefarious data point manipulation.

They market because they have no idea if you kid has a chance and they want as many applicants as possible to build the class they want.

End period.

They will build the class they want without advertising.

Does the marketing increase the pool for them to choose from?

Yes.

That is why they do it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

Most schools do it. It’s up to you as a parent to help your kid understand that any school with less than 20% acceptance rate is a reach no matter what your stats. Find a balance of reaches, targets and safeties and make sure they are all a good fit for your kid. Don’t worry about marketing /rankings

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:More apps = lower acceptance rate = more selective

Seems unethical to get kids' hopes up in order to lower your admissions rate.

Yes, but they don't care. The job of the people mailing you that stuff is to get your kid to apply so the institution can turn them down = a higher selective institution number that can be reported to the USNWR.

You people need to read and learn before you post your tinfoil hat theories.

USNWR has not used acceptance rate in their calculation for years.