Jen Hatmaker

Anonymous
Anonymous wrote:Awake Week 1 Sales

Awake: A Memoir
Jen Hatmaker, Author
Avid Reader Press / Simon & Schuster, $30.00 (320)
978-1-6680-8368-0
LAST WEEK: -
WEEKS ON LIST: 1
PUB DATE: Sep 2025
UNITS SOLD: 28,905
YTD: 28,905

A little worse than I predicted but not bad. Fierce sold 17,000 its first week so this is a bit of a return to form. Keep in mind that For the Love sold over 300,000 copies so she’s never going to get to those heights again, though. I think Week 2 will be a steep drop off as Jen is a huge front loader who hasn’t had a lot of “legs” since the For The Love/7 days . Total sales after six months might be something like 60,000 to 65,000.


This is interesting! Where do you find the stats???
Anonymous
Anonymous wrote:Did y'all see Julie Roys' public apology today for breaking the news of the Hatmaker divorce? That was gracious of her. Julie Roys has done an incredible job of exposing predators in the church, and was instrumental in recently bringing forth the stories about DECADES of abuse/rape/etc by Michael Tait of the Newsboys.


The apology was very gracious, but tucked within it was the clarification that Jen claimed in her new book that Julie had reached out to Jen's children, when Julie did not. Julie clarified that after she posted about the divorce, one of Jen's children reached out to Julie to complain and Julie acknowledged that, but said she never solicited or asked for additional information from any of the kids.
Anonymous
I just finished Awake. Really wish I hadn't wasted the money. It wasn't terrible just sort of boring, with a lot of the Jen Hatmaker hyperbole that I've outgrown. There is a ton of therapy speak in there and I suspect this is the way she and her friends actually speak to each other.

I also really expected a tell-all, which this definitely was not. There is nothing in that book that isn't on her social media accounts, other than some vague mention of how Brandon was an absentee dad after the divorce.

What I did find really interersting was the one chapter about Tyler that I think conflicts with how she's told the story before. She talks about meeting him for the first time after her cookbook was a NYT bestseller but didn't they meet before the book was published? She also talks about she and her publicist having a conversation on whether or not Tyler was gay before Jen even met him and the publicist insisting he wasn't.

Anonymous
I thought she did a dedication to her gay bf in the cookbook?
Anonymous
Good night. Tyler is listed in the acknowledgement section of the cookbook. Did she really say that she met him after it was published?

And Julie's apology was nearly perfect until she had to mention that the BOLDED reference to her in Jen's book, BOLDLY stating that Julie had contacted her kids (not the other way around, which is how it actually played out) was a little self-serving on Julie's part.

Jen wrote in the intro the usual boilerplate "some of these events have been altered for continuity, etc" but it was useless as 85% of the book's content was public already.

What else in the book was wrong/untrue/in error? Maybe this is why the book fell flat for me, too. She continues to proclaim enlightenment but is delusional and talks out of both sides of her mouth. It's kind of hypocritical.
Anonymous
Anonymous wrote:Good night. Tyler is listed in the acknowledgement section of the cookbook. Did she really say that she met him after it was published?

And Julie's apology was nearly perfect until she had to mention that the BOLDED reference to her in Jen's book, BOLDLY stating that Julie had contacted her kids (not the other way around, which is how it actually played out) was a little self-serving on Julie's part.

Jen wrote in the intro the usual boilerplate "some of these events have been altered for continuity, etc" but it was useless as 85% of the book's content was public already.

What else in the book was wrong/untrue/in error? Maybe this is why the book fell flat for me, too. She continues to proclaim enlightenment but is delusional and talks out of both sides of her mouth. It's kind of hypocritical.


I think she was playing with words and phrases but yes. It was something to the effect of "Well you know my cookbook became a NYT best seller and my publicists and I were in NYC doing blah blah blah for the book" and then she launches in to how she came to know Tyler through her publicist or agent or whatever. She'd said before that she just assumed he was gay and then decided immediately upon seeing him that he wasn't gay (I know, I don't get that either) but in her book version, she goes through a version of a conversation they had before Jen and Tyler met where her publicist assured her that Tyler was not gay.

Me thinks thou doth protest too mucheth.
Anonymous
Anonymous wrote:It’s a boring ass divorce story. Why would she think it would sell? At least the cookbook had pretty photos.

We don’t even know who the other woman is. If Jamie Ivey gets divorced and spills the deets, that could sell. Brandon’s shittiness is too run of the mill.


I know who the other woman is. for a while I wondered if it was Tina, but soon found out that it was not her. —I feel like someone needs to speak up, just to add a little truth into the mix.

I’m not particularly close with Brandon anymore, and honestly, I’m not even much of a fan these days. But facts are facts. The picture that’s being painted of him as some kind of alcoholic just doesn’t match the person I’ve known in the recent years. Sure, he and Tina enjoy drinks when they’re on vacation or out on a weekend—like a lot of people do—but that’s not the same as having a problem. Both of them work full-time demanding jobs—Tina’s some type of nurse, and Brandon works on a multi-million dollar ranch. They’re hardworking people who know how to enjoy their time off without it being excessive. Or maybe they are excessive on some occasions as is most of the post that you see on everyone's Instagram.

Regarding the timeline of when he and Tina got together—there’s been a lot of twisting of that too. The truth is, the divorce had already been filed when they started dating. (it's public record) It wasn’t finalized yet, but that was largely due to financial delays. (Brandon mentions this in one of his recent post's) - Even Jen admits in her book that some of the dates aren’t exact, which should raise some questions about how reliable the rest of the story is.

The last time I saw Brandon and Tina together, they seemed genuinely happy. And from what I’ve heard, since Jen started promoting the book, their relationship seems even stronger. It hasn’t had the effect I think Jen might have hoped for. If she was expecting this to destroy his marriage, throw a wrench in their life, or even stir up resentment from his kids again—that’s clearly not what’s happening.

Honestly, I feel bad for Tina in all of this. She’s had to sit back while someone else's version of the past gets turned into entertainment for strangers, and she’s handled it with a lot of grace. It’s not easy to be one of the target's of someone else’s narrative.

Everyone’s allowed to tell their story—but that doesn’t mean it’s the whole truth. Sometimes what people leave out says just as much as what they include.

Sit on that for while......

Even though I’m no longer connected to Brandon, I truly hope he writes a book one day—one that tells the full truth, with real dates and facts. Not out of hurt or to make a dollar, but just to finally clear things up. Mostly just to show that it's not always 100% the husband's fault when a marriage comes crumbling down.
Anonymous
Anonymous wrote:
Anonymous wrote:It’s a boring ass divorce story. Why would she think it would sell? At least the cookbook had pretty photos.

We don’t even know who the other woman is. If Jamie Ivey gets divorced and spills the deets, that could sell. Brandon’s shittiness is too run of the mill.


I know who the other woman is. for a while I wondered if it was Tina, but soon found out that it was not her. —I feel like someone needs to speak up, just to add a little truth into the mix.

I’m not particularly close with Brandon anymore, and honestly, I’m not even much of a fan these days. But facts are facts. The picture that’s being painted of him as some kind of alcoholic just doesn’t match the person I’ve known in the recent years. Sure, he and Tina enjoy drinks when they’re on vacation or out on a weekend—like a lot of people do—but that’s not the same as having a problem. Both of them work full-time demanding jobs—Tina’s some type of nurse, and Brandon works on a multi-million dollar ranch. They’re hardworking people who know how to enjoy their time off without it being excessive. Or maybe they are excessive on some occasions as is most of the post that you see on everyone's Instagram.

Regarding the timeline of when he and Tina got together—there’s been a lot of twisting of that too. The truth is, the divorce had already been filed when they started dating. (it's public record) It wasn’t finalized yet, but that was largely due to financial delays. (Brandon mentions this in one of his recent post's) - Even Jen admits in her book that some of the dates aren’t exact, which should raise some questions about how reliable the rest of the story is.

The last time I saw Brandon and Tina together, they seemed genuinely happy. And from what I’ve heard, since Jen started promoting the book, their relationship seems even stronger. It hasn’t had the effect I think Jen might have hoped for. If she was expecting this to destroy his marriage, throw a wrench in their life, or even stir up resentment from his kids again—that’s clearly not what’s happening.

Honestly, I feel bad for Tina in all of this. She’s had to sit back while someone else's version of the past gets turned into entertainment for strangers, and she’s handled it with a lot of grace. It’s not easy to be one of the target's of someone else’s narrative.

Everyone’s allowed to tell their story—but that doesn’t mean it’s the whole truth. Sometimes what people leave out says just as much as what they include.

Sit on that for while......

Even though I’m no longer connected to Brandon, I truly hope he writes a book one day—one that tells the full truth, with real dates and facts. Not out of hurt or to make a dollar, but just to finally clear things up. Mostly just to show that it's not always 100% the husband's fault when a marriage comes crumbling down.


Hi Brandon!
Anonymous
Yes hi Brandon for sure. Pretty obvious.
Anonymous
Anonymous wrote:
Anonymous wrote:It’s a boring ass divorce story. Why would she think it would sell? At least the cookbook had pretty photos.

We don’t even know who the other woman is. If Jamie Ivey gets divorced and spills the deets, that could sell. Brandon’s shittiness is too run of the mill.


I know who the other woman is. for a while I wondered if it was Tina, but soon found out that it was not her. —I feel like someone needs to speak up, just to add a little truth into the mix.

I’m not particularly close with Brandon anymore, and honestly, I’m not even much of a fan these days. But facts are facts. The picture that’s being painted of him as some kind of alcoholic just doesn’t match the person I’ve known in the recent years. Sure, he and Tina enjoy drinks when they’re on vacation or out on a weekend—like a lot of people do—but that’s not the same as having a problem. Both of them work full-time demanding jobs—Tina’s some type of nurse, and Brandon works on a multi-million dollar ranch. They’re hardworking people who know how to enjoy their time off without it being excessive. Or maybe they are excessive on some occasions as is most of the post that you see on everyone's Instagram.

Regarding the timeline of when he and Tina got together—there’s been a lot of twisting of that too. The truth is, the divorce had already been filed when they started dating. (it's public record) It wasn’t finalized yet, but that was largely due to financial delays. (Brandon mentions this in one of his recent post's) - Even Jen admits in her book that some of the dates aren’t exact, which should raise some questions about how reliable the rest of the story is.

The last time I saw Brandon and Tina together, they seemed genuinely happy. And from what I’ve heard, since Jen started promoting the book, their relationship seems even stronger. It hasn’t had the effect I think Jen might have hoped for. If she was expecting this to destroy his marriage, throw a wrench in their life, or even stir up resentment from his kids again—that’s clearly not what’s happening.

Honestly, I feel bad for Tina in all of this. She’s had to sit back while someone else's version of the past gets turned into entertainment for strangers, and she’s handled it with a lot of grace. It’s not easy to be one of the target's of someone else’s narrative.

Everyone’s allowed to tell their story—but that doesn’t mean it’s the whole truth. Sometimes what people leave out says just as much as what they include.

Sit on that for while......

Even though I’m no longer connected to Brandon, I truly hope he writes a book one day—one that tells the full truth, with real dates and facts. Not out of hurt or to make a dollar, but just to finally clear things up. Mostly just to show that it's not always 100% the husband's fault when a marriage comes crumbling down.

Nothing shared in this “rebuttal” is “new” info.
Anonymous
I know who the other woman is. for a while I wondered if it was Tina, but soon found out that it was not her. —I feel like someone needs to speak up, just to add a little truth into the mix.


Hey Brandon. If you want to come in here and try to sell your bullshit, you should be aware that your strip club adventures, and the barely out of college stripper/hooker that you had an affair with and spent thousands of dollars on and fell in love with and got dumped by, were not as discreet as you think they were. It is really in your best interest to shut your yap at this point because plenty of us in your local area know the whole story. And about your drunk driving adventures too.
Anonymous
Anonymous wrote:
Anonymous wrote:It’s a boring ass divorce story. Why would she think it would sell? At least the cookbook had pretty photos.

We don’t even know who the other woman is. If Jamie Ivey gets divorced and spills the deets, that could sell. Brandon’s shittiness is too run of the mill.


I know who the other woman is. for a while I wondered if it was Tina, but soon found out that it was not her. —I feel like someone needs to speak up, just to add a little truth into the mix.

I’m not particularly close with Brandon anymore, and honestly, I’m not even much of a fan these days. But facts are facts. The picture that’s being painted of him as some kind of alcoholic just doesn’t match the person I’ve known in the recent years. Sure, he and Tina enjoy drinks when they’re on vacation or out on a weekend—like a lot of people do—but that’s not the same as having a problem. Both of them work full-time demanding jobs—Tina’s some type of nurse, and Brandon works on a multi-million dollar ranch. They’re hardworking people who know how to enjoy their time off without it being excessive. Or maybe they are excessive on some occasions as is most of the post that you see on everyone's Instagram.

Regarding the timeline of when he and Tina got together—there’s been a lot of twisting of that too. The truth is, the divorce had already been filed when they started dating. (it's public record) It wasn’t finalized yet, but that was largely due to financial delays. (Brandon mentions this in one of his recent post's) - Even Jen admits in her book that some of the dates aren’t exact, which should raise some questions about how reliable the rest of the story is.

The last time I saw Brandon and Tina together, they seemed genuinely happy. And from what I’ve heard, since Jen started promoting the book, their relationship seems even stronger. It hasn’t had the effect I think Jen might have hoped for. If she was expecting this to destroy his marriage, throw a wrench in their life, or even stir up resentment from his kids again—that’s clearly not what’s happening.

Honestly, I feel bad for Tina in all of this. She’s had to sit back while someone else's version of the past gets turned into entertainment for strangers, and she’s handled it with a lot of grace. It’s not easy to be one of the target's of someone else’s narrative.

Everyone’s allowed to tell their story—but that doesn’t mean it’s the whole truth. Sometimes what people leave out says just as much as what they include.

Sit on that for while......

Even though I’m no longer connected to Brandon, I truly hope he writes a book one day—one that tells the full truth, with real dates and facts. Not out of hurt or to make a dollar, but just to finally clear things up. Mostly just to show that it's not always 100% the husband's fault when a marriage comes crumbling down.


You say Brandon works hard and doesn’t live excessively but he was recently sued by his credit card company for failure to pay his bill. That sounds like someone who is living pretty excessively. Tina also no longer works as a nurse. So he should maybe speed up writing his tell all because I think he needs the money.
Anonymous
Awake Week 2, a steep drop off as expected

12 Awake: A Memoir
Jen Hatmaker, Author
Avid Reader Press / Simon & Schuster, $30.00 (320)
978-1-6680-8368-0
LAST WEEK: 4
WEEKS ON LIST: 2
PUB DATE: Sep 2025
UNITS SOLD: 6,694
YTD: 35,449

For the Love sold 300,000 copies.

This one will be lucky to get to 55,000.
Anonymous
Anonymous wrote:
I know who the other woman is. for a while I wondered if it was Tina, but soon found out that it was not her. —I feel like someone needs to speak up, just to add a little truth into the mix.


Hey Brandon. If you want to come in here and try to sell your bullshit, you should be aware that your strip club adventures, and the barely out of college stripper/hooker that you had an affair with and spent thousands of dollars on and fell in love with and got dumped by, were not as discreet as you think they were. It is really in your best interest to shut your yap at this point because plenty of us in your local area know the whole story. And about your drunk driving adventures too.


Peak mid life crises is falling in love with a stripper in her early 20s who you lavish with gifts paid for by your wife of 26 years only to be predictably dumped by. Wasn’t Brandon some sort of pastor during this time writing books about having a deeper more meaningful faith with bikers or some such bulkshit?

And this is the gem Tina decided to marry?
Anonymous
A stripper?! That’s a fun new detail….
I wonder why Sis didn’t include that in her book?
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