Anyone else so tired of ageism at work?

[Anonymous]

I work at a creative agency and every pitch we do is to Gen z and thematically it’s all about them being the coolest and everyone else being ‘cringe’. ‘How do you avoid being cringe?’ Ask all our clients. Everything we pitch is trending sounds on TikTok and quiet quitting anti work anti influence burn it all down and celebrate only those under 25 bs. I heard someone at the coffee machine today griping about some ‘old man’ who is ‘like 45’ has no idea about things. I am paid well and actually understand this industry but holy cow some days I just want to scream ‘fu, I am old and I am cringe and yet I am ten times less annoying than all of you and I never want to think about gen z ever again’ into the abyss
That’s it - vent over - sorry to any gen z if I have offended you but like - plz stop condemning everyone for going through the natural process of life

[Anonymous]

Marketing toward younger demographics has always been like this. You are just getting older.

[Anonymous]

Time to retire

[Anonymous]

That sounds awful, but 45 is kind of old in a creative agency. (I’m the same age.) Can you take your skills to a different sector? I personally would go crazy in that environment.

[Anonymous]

I’m tired of ageism on this board alone so I can’t imagine.

What were you like when you started working?

[Anonymous]

Anonymous wrote:Time to retire

Would you tell a black woman to quit? Stop finding ageism acceptable while wringing your hands over every other type of discrimination.

[Anonymous]

Anonymous wrote:Time to retire

Case in point is this ageist.

[Anonymous]

Anonymous wrote:Marketing toward younger demographics has always been like this. You are just getting older.

Yep. I am GenX, and I remember when everything was about Millennials. Cool kids sell.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Marketing toward younger demographics has always been like this. You are just getting older.

Yep. I am GenX, and I remember when everything was about Millennials. Cool kids sell.

GenZ is the antithesis of cool. Lol.

[Anonymous]

Stop complaining. You aren’t better than them. Embrace your age.

[Anonymous]

GenZ-the softest, dorkiest generation in the history of the world. I wouldn’t take anything they said seriously.

[Anonymous]

Anonymous wrote:Stop complaining. You aren’t better than them. Embrace your age.

Fine, go tell black women and people in wheelchairs to stop complaining and “embrace” themselves too. Some of you just don’t understand that age discrimination IS discrimination.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Stop complaining. You aren’t better than them. Embrace your age.

Fine, go tell black women and people in wheelchairs to stop complaining and “embrace” themselves too. Some of you just don’t understand that age discrimination IS discrimination.

Everyone gets old. Therein lies the difference.

[Anonymous]

Anonymous wrote:I work at a creative agency and every pitch we do is to Gen z and thematically it’s all about them being the coolest and everyone else being ‘cringe’. ‘How do you avoid being cringe?’ Ask all our clients. Everything we pitch is trending sounds on TikTok and quiet quitting anti work anti influence burn it all down and celebrate only those under 25 bs. I heard someone at the coffee machine today griping about some ‘old man’ who is ‘like 45’ has no idea about things. I am paid well and actually understand this industry but holy cow some days I just want to scream ‘fu, I am old and I am cringe and yet I am ten times less annoying than all of you and I never want to think about gen z ever again’ into the abyss
That’s it - vent over - sorry to any gen z if I have offended you but like - plz stop condemning everyone for going through the natural process of life

I’m tired of ageism, myself, but if you are marketing to 15-25 year olds “cringe” is, indeed, the kiss of death. The fact that you don’t know this isn’t “ageism”, it’s “not keeping track of your market”. As a marketer, it’s not your job to change your audience’s preferences but to cater to them. If you don’t like it, find a different demographic to work with or change careers to teaching. Maybe you can influence the next generation to be a little less shallow.

[Anonymous]

I would think a creative agency, of all places, could pitch some better (i.e. creative) than ageism. You’re part of the problem if that’s your strategy. You could be trying to pitch collaboration, expanding your mind, anything would be better.