Is Volvo a luxury brand?

[Anonymous]

Where does it fall in terms of luxury or economy cars?

[Anonymous]

Hell no

[Anonymous]

I don’t think so, no. It’s more like a top consumer brand.

[Anonymous]

Someone just posted about this recently didn’t they? Not luxury. May drive nice. Maybe nice to drive. Or not. I drove the c60 and wasn’t impressed.

[Anonymous]

It hits some of the notes and markets itself as one. It certainly has luxury level reliability and cost of ownership (neither of which is a good thing)

[Anonymous]

For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi.

[Anonymous]

Anonymous wrote:For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi.

an Audi A8 is on par with anything Mercedes or BMW sell. It's all relative, a Lexus LS is more of a luxury vehicle than a 3 series or a C class. At the very top in, Mercedes and BMW are more expensive depending on special editions but you never see those cars anywhere around this area anyway

[Anonymous]

Anonymous wrote:

Anonymous wrote:For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi.

an Audi A8 is on par with anything Mercedes or BMW sell. It's all relative, a Lexus LS is more of a luxury vehicle than a 3 series or a C class. At the very top in, Mercedes and BMW are more expensive depending on special editions but you never see those cars anywhere around this area anyway

I was not referring to actual quality but perceived “luxury” status and Audi is below BMW and Mercedes in that regard IMO. A loaded suburban is $80k - that doesn’t make Chevy a luxury brand.

[Anonymous]

Anonymous wrote:For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi.

This.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi.

an Audi A8 is on par with anything Mercedes or BMW sell. It's all relative, a Lexus LS is more of a luxury vehicle than a 3 series or a C class. At the very top in, Mercedes and BMW are more expensive depending on special editions but you never see those cars anywhere around this area anyway

I was not referring to actual quality but perceived “luxury” status and Audi is below BMW and Mercedes in that regard IMO. A loaded suburban is $80k - that doesn’t make Chevy a luxury brand.

Well, you kind of answered your own question didn't you? Luxury is about perception and that varies from group to group.

In this area, I don't think most would refer to Volvo as a luxury car, but that's also true of most Mercedes and BMWs here.

Conversely, if you were in a small town in the South or Midwest, then they probably look at a Volvo differently- more exotic and refined, even though it's a Chinese ownership group riding a coatails of a Swedish brand that hasn't really existed in 20 years. And when Volvo was Volvo, it wasn't a luxury brand, but it came to be seen as that because it was popular with the monied set, just like Barbour jackets became a luxury status symbol, even though they had humble origins.

[Anonymous]

Anonymous wrote:

Anonymous wrote:For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi.

This.

Except it is much higher priced that Acura or Lexus. Volvo S90 starts at 60k. Lexus ES starts at 40k. Mercedes E-class starts at 54k.

[Anonymous]

A Volvo is $60k-$70k. So, yes, it is a luxury car despite what you all think.

[Anonymous]

Yes

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi.

This.

Except it is much higher priced that Acura or Lexus. Volvo S90 starts at 60k. Lexus ES starts at 40k. Mercedes E-class starts at 54k.

The S90 is comparable to the Lexus LS, not ES. The Lexus ES compares to the S60. And a Lexus RX is comparable priced to an XC60, its size competitor.

[Anonymous]

Def not