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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]For me its in the middle: above Honda and Toyota, but below BMW and Mercedes.

I would put it on par with Acura, Lexus, and Audi. [/quote]

an Audi A8 is on par with anything Mercedes or BMW sell. It's all relative, a Lexus LS is more of a luxury vehicle than a 3 series or a C class. At the very top in, Mercedes and BMW are more expensive depending on special editions but you never see those cars anywhere around this area anyway  [/quote]

I was not referring to actual quality but perceived “luxury” status and Audi is below BMW and Mercedes in that regard IMO. A loaded suburban is $80k - that doesn’t make Chevy a luxury brand.[/quote]

Well, you kind of answered your own question didn't you?  Luxury is about perception and that varies from group to group.

In this area, I don't think most would refer to Volvo as a luxury car, but that's also true of most Mercedes and BMWs here.

Conversely, if you were in a small town in the South or Midwest, then they probably look at a Volvo differently- more exotic and refined, even though it's a Chinese ownership group riding a coatails of a Swedish brand that hasn't really existed in 20 years.  And when Volvo was Volvo, it wasn't a luxury brand, but it came to be seen as that because it was popular with the monied set, just like Barbour jackets became a luxury status symbol, even though they had humble origins.[/quote]

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