Jen Hatmaker

[Anonymous]

CBD gummy sales pitch tonight. 🤦🏽‍♀️
She is literally talking about how focused and healthy and rested she is because of her gummies…says they’ve “changed her brain game”…
Then, on camera, also says “I’m about to get ready for bed” before consuming the gummy she identified as her “daytime gummy” without even opening the “nighttime gummy”…
Bahahahaha

[Anonymous]

Anonymous wrote:CBD gummy sales pitch tonight. 🤦🏽‍♀️
She is literally talking about how focused and healthy and rested she is because of her gummies…says they’ve “changed her brain game”…
Then, on camera, also says “I’m about to get ready for bed” before consuming the gummy she identified as her “daytime gummy” without even opening the “nighttime gummy”…
Bahahahaha

She seemed drunk in this post too. Or maybe she’d already taken her nighttime gummy.
Before then mistakingly taking the daytime gummy.🤦🏻‍♀️ Am I the only one who thinks this?
I used to be such a fan. And now she just disappoints me on the daily.

[Anonymous]

Jen seems completely uninspired in this CBD video. She keeps repeating that she has no idea what’s in the gummies (super poor marketing strategy) even though the ingredients are on the containers and they’re all pretty basic things…

I’m a stoner and definitely support the normalization of CBD but it seems a little off brand for Jen. Doubt she will get much engagement with the post.

[Anonymous]

I remember the very first time I saw Jen was on a video she made for her 7 series. She seemed simple, kind, approachable and dare I say it humble. There was a softness and joy around her. Now it’s like watching the body snatchers. She’s so uncomfortable in her own body. The strange way she twists and twirls while ever brushing her hair away from her yellowed eyes. Something metabolic is wrong here. Perhaps it’s the mixing of prescription meds with wine and cbd, or she’s dissociative and has assumed another personality. I kept giving her a huge pass thinking it was tied to a trauma response but we are getting years out and she only gets more delusional. To be selling a sex me course for those who “mingle” ie have casual sex with strangers is a new low. I was appreciative of some of her insights on purity culture and its abuses but man it did nothing compared to what hook up/Tinder culture has done to women. Perhaps she doesn’t realize what all that free casual sex actually costs? It’s pretty obvious those years cloistered in her monogamous and at the end celibate marriage did nothing to educate her on the realities of single women in a digital age. Now she’s with a guy who taught children’s Sunday school while sleeping with a series of his white girlfriends a’ la serial monogamy. No one likes the no sex before marriage part of the bible, but a deep dive into the repercussions of mingling will reveal why it’s wisdom to tread carefully. It’s like Jen is bent on being a revolutionary but she keeps picking battles with a seeming lack of insight and awareness. Make it stop.

[Anonymous]

Yes, Tinder has done more damage to women than thousands of years of oppression, infantilisation and abuse in the name of the bible 😒

[Anonymous]

Jen says the stark difference of herself from a decade ago to now is “growth”. If that’s “growth” I’d hate to see what decline would look like.

It would be revealing to show the 7 video spliced with the MeCourse on Sex video.

The Jen of 2013 was warm, hopeful, radiant, and humble. At least she appeared to be these things.

The Jen of 2023 is brittle, manic, chaotic, and desperate.

[Anonymous]

I am in a similar place as Jen - divorcing a cheating husband after getting blindsided. It is a really tough road and I feel for her. I can't imagine being on a public platform during all of this. That said, while I empathize with her, I am not relating to her at all. I dated plenty before marriage and I handled our finances, so I have a different experience with all that. But that's not it. I think it's her tone. The "I am so great and so healed and so good at adulting now, guys. So good that I will now be teaching adulting classes!" Jen, this is a huge life change and a very big deal. It's OK to not be OK. I guess I would relate to her if she was more humble and honest about that, and authentically shared her experience. And let the actual experts shine instead of drowning them out with prattling.

For example, I think there's a huge value in teaching women to own and understand their finances. That is a really important course. But the tone of the Me Course marketing is such a turnoff. To much focus on Jen (ME! New Money Expert Jen!) rather than the actual expert.

[Anonymous]

It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.

All of this to replace the money she used to get from book deals, TV deals, and speaking tours.

[Anonymous]

Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.

All of this to replace the money she used to get from book deals, TV deals, and speaking tours.

Agreed. And I don't understand why she doesn't do more with the cookbook, which is the solid piece of content she has right now. Like, showcasing a recipe each week seems like a no-brainer. I have the book and really liked how she organized it - she's not a chef, but it's very relatable to average folks like me who are just trying to get food on the table. But it just kind of came out and then she forgot about it. Think she's spiraling and losing focus. She needs a marketing consultant.

That's the trap of being an influencer. What regular job do you get that you'd be satisfied with after all of this?

[Anonymous]

Anonymous wrote:

Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.

All of this to replace the money she used to get from book deals, TV deals, and speaking tours.

Agreed. And I don't understand why she doesn't do more with the cookbook, which is the solid piece of content she has right now. Like, showcasing a recipe each week seems like a no-brainer. I have the book and really liked how she organized it - she's not a chef, but it's very relatable to average folks like me who are just trying to get food on the table. But it just kind of came out and then she forgot about it. Think she's spiraling and losing focus. She needs a marketing consultant.

That's the trap of being an influencer. What regular job do you get that you'd be satisfied with after all of this?

The problem is that being an influencer isn't a sustainable career. There's a real shelf-live for 99% of them. Very very few can go beyond 10 years. Jen's done something amazing in a sense by being able to do it at a high level for 10 years but she's not going to be able to do it for another 10. Plus, it's a super toxic "job". Look at all the sad stories out there regarding influencers and their personal lives. There's a reason for that.

Jen could segue into a career as a free lance writer coupled with an instructor role at local college about making a career in publishing or making a career online, etc. She would be good at this and has real experience and it wouldn't be a toxic, predatory mess that drains the soul.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.

All of this to replace the money she used to get from book deals, TV deals, and speaking tours.

Agreed. And I don't understand why she doesn't do more with the cookbook, which is the solid piece of content she has right now. Like, showcasing a recipe each week seems like a no-brainer. I have the book and really liked how she organized it - she's not a chef, but it's very relatable to average folks like me who are just trying to get food on the table. But it just kind of came out and then she forgot about it. Think she's spiraling and losing focus. She needs a marketing consultant.

That's the trap of being an influencer. What regular job do you get that you'd be satisfied with after all of this?

The problem is that being an influencer isn't a sustainable career. There's a real shelf-live for 99% of them. Very very few can go beyond 10 years. Jen's done something amazing in a sense by being able to do it at a high level for 10 years but she's not going to be able to do it for another 10. Plus, it's a super toxic "job". Look at all the sad stories out there regarding influencers and their personal lives. There's a reason for that.

Jen could segue into a career as a free lance writer coupled with an instructor role at local college about making a career in publishing or making a career online, etc. She would be good at this and has real experience and it wouldn't be a toxic, predatory mess that drains the soul.

Yes, I think she's had a great run and agree it's not sustainable. And I don't think it's healthy if you're going through a big life change like this. I snark, but it's sad to see someone trying to keep up with something so toxic. She's a great writer and could do so much with that.

[Anonymous]

Anonymous wrote:It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat. It's a manic throw everything thing against the wall and see what sticks approach.

All of this to replace the money she used to get from book deals, TV deals, and speaking tours.

Following her is like just watching commercials or HSN all the time.

[Anonymous]

Anonymous wrote:

Unlikely as Jen built a church already in her own image and even that isn't something she participates in anymore.

X1000. This is as sad as it is true.

Jen didn’t “build” a church she was married to the guy who built it and her brand honestly. Isn’t is obvious at this point? I’m not supporting what Brandon did that short circuited their marriage but take a look at what’s happening since he’s gone. It’s evident. I think many were fooled by the Jen Hatmaker. It’s truly a shame honestly. I feel bad for their kids and for all of the “jenions” that have put their hearts and pocketbooks behind her believing they were following a righteous person.

[Anonymous]

Anonymous wrote:I am in a similar place as Jen - divorcing a cheating husband after getting blindsided. It is a really tough road and I feel for her. I can't imagine being on a public platform during all of this. That said, while I empathize with her, I am not relating to her at all. I dated plenty before marriage and I handled our finances, so I have a different experience with all that. But that's not it. I think it's her tone. The "I am so great and so healed and so good at adulting now, guys. So good that I will now be teaching adulting classes!" Jen, this is a huge life change and a very big deal. It's OK to not be OK. I guess I would relate to her if she was more humble and honest about that, and authentically shared her experience. And let the actual experts shine instead of drowning them out with prattling.

For example, I think there's a huge value in teaching women to own and understand their finances. That is a really important course. But the tone of the Me Course marketing is such a turnoff. To much focus on Jen (ME! New Money Expert Jen!) rather than the actual expert.

I totally agree with you. I also am in the same spot and I just can't do it with her. I want to, because I want to like her, but it's her arrogance and self importance that just kills it for me. It's like she actually feels like (or believes) she knows what is best for everyone and that she has the answers. But clearly she's fooling even herself, and her boyfriend, oh my, he's using her. I feel so bad for her at this point. I pray she wakes up and walks from that creep before she gets hurt worse. Also, why aren't her close friends telling her this stuff? The poor lady?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Unlikely as Jen built a church already in her own image and even that isn't something she participates in anymore.

X1000. This is as sad as it is true.

Jen didn’t “build” a church she was married to the guy who built it and her brand honestly. Isn’t is obvious at this point? I’m not supporting what Brandon did that short circuited their marriage but take a look at what’s happening since he’s gone. It’s evident. I think many were fooled by the Jen Hatmaker. It’s truly a shame honestly. I feel bad for their kids and for all of the “jenions” that have put their hearts and pocketbooks behind her believing they were following a righteous person.

Jen was the engine behind it all. The dramatic departure from the mega church Brandon worked at in Austin, the formation of ANC in the aftermath. They, really she, created an origin story that only flattered themselves. In their wake, though, they caused a lot of division and heartbreak and confusion. This division and heartbreak and confusion followed them to ANC, of course. Division, heartbreak, and confusion are their real “brand”.