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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]It's pretty clear that Jen is just trying to desperately monetize everything about her life to keep her finances afloat.  It's a manic throw everything thing against the wall and see what sticks approach.

All of this to replace the money she used to get from book deals, TV deals, and speaking tours.[/quote]

Agreed. And I don't understand why she doesn't do more with the cookbook, which is the solid piece of content she has right now. Like, showcasing a recipe each week seems like a no-brainer. I have the book and really liked how she organized it - she's not a chef, but it's very relatable to average folks like me who are just trying to get food on the table. But it just kind of came out and then she forgot about it. Think she's spiraling and losing focus. She needs a marketing consultant.

That's the trap of being an influencer. What regular job do you get that you'd be satisfied with after all of this?[/quote]

The problem is that being an influencer isn't a sustainable career.  There's a real shelf-live for 99% of them.  Very very few can go beyond 10 years.  Jen's done something amazing in a sense by being able to do it at a high level for 10 years but she's not going to be able to do it for another 10.  Plus, it's a super toxic "job".  Look at all the sad stories out there regarding influencers and their personal lives.  There's a reason for that.

Jen could segue into a career as a free lance writer coupled with an instructor role at local college about making a career in publishing or making a career online, etc.  She would be good at this and has real experience and it wouldn't be a toxic, predatory mess that drains the soul.

Yes, I think she's had a great run and agree it's not sustainable. And I don't think it's healthy if you're going through a big life change like this. I snark, but it's sad to see someone trying to keep up with something so toxic. She's a great writer and could do so much with that.

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