Larger women in ads for Target and Athleta

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

+1

The women in the Athleta catalog are not a little overweight and fit, they are morbidly obese. In one of the pages 4 out of 6 models were obese. No thanks.

I linked the catalogue. Show me the morbidly obese women? I didn’t see them.

Perhaps you have body issues?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

Can you link to pictures of overweight models?

I just searched the site and didn’t see any overweight models. I’m curious what you consider overweight?

https://athleta.gap.com/browse/product.do?pid=5312880720003&pcid=999&vid=1&searchText=salutation+jogger#pdp-page-content

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

Can you link to pictures of overweight models?

I just searched the site and didn’t see any overweight models. I’m curious what you consider overweight?

https://athleta.gap.com/browse/product.do?pid=5312880720003&pcid=999&vid=1&searchText=salutation+jogger#pdp-page-content

Go one or two pictures down. I'll see if I can figure out how to post the pics.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

Can you link to pictures of overweight models?

I just searched the site and didn’t see any overweight models. I’m curious what you consider overweight?

https://athleta.gap.com/browse/product.do?pid=5312880720003&pcid=999&vid=1&searchText=salutation+jogger#pdp-page-content

Go one or two pictures down. I'll see if I can figure out how to post the pics.

This looks pretty overweight to me.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

+1

The women in the Athleta catalog are not a little overweight and fit, they are morbidly obese. In one of the pages 4 out of 6 models were obese. No thanks.

I linked the catalogue. Show me the morbidly obese women? I didn’t see them.

Perhaps you have body issues?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

Can you link to pictures of overweight models?

I just searched the site and didn’t see any overweight models. I’m curious what you consider overweight?

Not the OP but here is an example.

https://athleta.gap.com/browse/product.do?pid=636084

She is advertising plus sized clothes and is of course the appropriate model to rep the clothes. There are probably 20+ other models in the size 4-10 category so I don’t get what the OP is b!tching about other than just being a general b!tch. Plus sized women need and want to exercise to be healthy. And they need clothes to wear while exercising.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

Can you link to pictures of overweight models?

I just searched the site and didn’t see any overweight models. I’m curious what you consider overweight?

Not the OP but here is an example.

https://athleta.gap.com/browse/product.do?pid=636084

She is advertising plus sized clothes and is of course the appropriate model to rep the clothes. There are probably 20+ other models in the size 4-10 category so I don’t get what the OP is b!tching about other than just being a general b!tch. Plus sized women need and want to exercise to be healthy. And they need clothes to wear while exercising.

+1. I love how PPs are upset by “normalizing obesity” and point to a store selling work out clothes. How do you want people to lose weight? Work out wearing sacks?

[Anonymous]

Question:

What are plus size people supposed to wear if they work out?

Good for athleta for providing options!

[Anonymous]

Interesting, what they are showing on the website (Athleta, that is) as the catalog is not what showed up at my house. It's a different cover, missing quite a bit, and features far fewer plus size models.

Wonder if the DC area was a target market?

[Anonymous]

I noticed that for some website I was looking at. I was thinking “did I get the plus size site?” They could do something in the middle. I don’t need to look at a bunch of size 14s.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I just got the most recent Athleta catalog and am frankly shocked at the women they have pictured. I’m going to ask them to stop sending me catalogs. Featuring what I would classify as morbidly obese women on the cover and throughout the catalog is a complete turnoff. Athleta is going to lose their primary customers if they keep going down this road. This is not something to be celebrated. These women are unhealthy and need to get their weight under control or they are going to DIE.

I am completely on board with showing curvier women who are more representative of American women. What they are doing now is way too extreme. If this a market segment where they actually think they can make money, then they should start a new brand specifically for plus sized women and send them a different catalog. Stop apologizing for featuring healthy models and stop changing and upending your entire branding and marketing strategy.

+1 morbid obesity should not be normalized!

It concerns me that you’re so upset by this. Do you have a history of body insecurity?

I just looked at Athleta’s website and saw around 20 different models, only 2 overweight. Maybe one of them obese but not “morbidly.” The overweight models were literally showing their plus size line. So I really don’t understand your concern?? Do you want size 0 models wearing the plus size clothing?

Can you link to pictures of overweight models?

I just searched the site and didn’t see any overweight models. I’m curious what you consider overweight?

Not the OP but here is an example.

https://athleta.gap.com/browse/product.do?pid=636084

She is advertising plus sized clothes and is of course the appropriate model to rep the clothes. There are probably 20+ other models in the size 4-10 category so I don’t get what the OP is b!tching about other than just being a general b!tch. Plus sized women need and want to exercise to be healthy. And they need clothes to wear while exercising.

Nobody is saying they shouldn't exercise. Did you get the catalog? Nobody can show you the pics, because they're not on the website. I really just don't want a catalog of 200lb+ women modeling skimpy athleisure wear. Sell the fantasy. How often do you see unattractive models being used for make up ads?

[Anonymous]

Anonymous wrote:I noticed that for some website I was looking at. I was thinking “did I get the plus size site?” They could do something in the middle. I don’t need to look at a bunch of size 14s.

They're not even that, it's more in 18+ range.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I noticed that for some website I was looking at. I was thinking “did I get the plus size site?” They could do something in the middle. I don’t need to look at a bunch of size 14s.

They're not even that, it's more in 18+ range.

Oh, God the horror! I hope your poor eyes recover from the trauma!

[Anonymous]

It’s the February 2021 catalog. I cannot find a link to it. Is there a way to embed a picture on here?

[Anonymous]

I love when sites show two or more models of different body types/sizes wearing the same thing. It really helps me get a sense of how the clothing will look on me.