+1. Makes ya wonder how much of her own work she submitted at Harvard. |
You're pretty patronizing for someone who is missing the point. We're actually talking about selling shoes through association with Black female celebrities. Malia Obama is a Black female celebrity. Ms. Indie Filmmaker is starting to earn some awards and business but is not a celebrity. Nike puts a ton of effort and money into being associated with celebrities and winners. That is a completely obvious fact. Nike hires pro athletes who aren't squeaky-clean either (re: accusations above). Malia was intended to be a heartwarming Black female celebrity "director" backstory to the creation of this ad. That matters to the influencers and media who support Nike as a cultural powerhouse. It lends legitimacy and business accolades to the process of selling shoes. The commercial, however it got made, uses Black female celebrities to increase demand for overpriced luxury athletic footwear through association with their star power. Just go look up Obama Nike sneakers...there are lots of varieties...official and handmade. Obama and Michelle's brother are known basketball aficionados. The name is associated with basketball due to the family's obvious interest in it. I'm really hoping the people on here are interested in copyright and originality and bigger issues about Nike, instead of being mad that Malia took their kid's spot at Sidwell or Harvard! |
Talentless nepo baby gets a job she didn’t earn or deserve, proceeds to steal someone else’s idea. Now her powerful dad’s and Nike’s bots and foot soldiers work overtime to bury a poor Black girl she ripped off.
The far better story from a marketing perspective would be Nike hiring the struggling talented no-name Black girl she ripped off. Not a talentless thief with rich parents. |
unbanned? PP. You apparently have an axe to grind against the Obamas. That does not mean you understand what it takes to sell sneakers by absorbing cool factor from celebrities. Even if you don't like Malia Obama and don't think she deserves it, you should be able to admit that she is a Black female celebrity. In fact, there are times when luxury brands choose to do that kind of "new faces" marketing. It is quite possible to do market research to determine what is more effective. Usually it's cheapest and easiest to use already famous people. This can be proven by facts usually kept internal to the companies as confidential business information. But people in marketing and advertising understand this very well. It's exactly why the whole celebrity and sponsorship bit works. If you just want to spew hatred for Malia Obama, we got your message. No need to say more. |
Agree, great opportunity to hire the other girl with original thoughts! I bet it would get traction. |
Michelle's brother was a college basketball coach. |
Her quotes are dumb. Did she pitch an idea to Nike? Did she actively try to find a job directing commercials for large brands? Nope. I bet, in fact, that she would have refused to "sell out" and now here she is, jealous that a wealthy, famous black woman got this job that she didn't even want and she saw an opportunity to go viral. Tada! Now everyone knows her name. |
OK yeah. Not seeing the similarity at all. Almost makes me wonder if the filmmaker is simply stirring up controversy to raise awareness for her film. |
I agree. The first one (Grace?) reminds me very much of the bit from The Color Purple. The Nike commercial doesn’t remind me of the Grace bit or of The Color Purple. As others have said, children — particularly Black girls —playing hand clap games is evocative of a certain culture, and perhaps a certain time. I wrote a paper on hand clap games and rhymes decades ago, when I learned that this was an aspect of culture and community that not all of my peers in college shared. If this is all there is, I don’t see anything approaching plagiarism on Malia’s part. If anything, I think that Harris is using this opportunity to promote her own work. We now know her name. She’s getting her 15 minutes at Malia’s expense— and that will follow her. |
Wait until AI gets a little further along. It will generate tight shots of hands touching against a blue wall for free. The hands might have seven fingers each, but hey, who's counting? |
Does Malia have self-made millions? I saw a clip somewhere on social media yesterday that said she does but didn't want to click the link to see if it was a true or reputable source. |
+1 |
I think it's silly. Yes, she's a nepotism kid and most of them are not talented. But then call that out if you think so, don't accuse her of something stupid and fabricated. I don't think it was smart of the young woman who made Grace as she is obviously more talented and didn't need to get petty and make up what isn't there. |
I’m betting this is exactly what the filmmaker wants the Obamas to do for her which is why she targeted Malia in the first place. |
I feel like a shot of girls playing patty cake is not original in the least. I've seen that in every crime TV show that employs flashbacks, like "Cold Case" and "Criminal Minds." Malia Obama did not copy this person. |