My only concern with paying the markup is the depreciation. Right now you are competing against other middle-class buying into the hype, the new popularity and acceptance of the telluride, people with the same lifestyle, reading the same DCUM threads, and whatever other justifications to pay that much over with the car is really “worth”.
In 5-10 years When you are ready to sell, you will be competing for people who are out looking for a deal for a used car and used car prices. Who knows what Kelley Blue Book will have your car listed at? If people in your wealthy suburb bought a car for 15% + MSRP, but people or other areas paid deals on the car for less (already people here paid less). And in 10 years how will your car look and run; also a 2022 and 2020 car will be a pretty much the same car/price.
I would think Kia would increase the Msrp since they know regular people use that as a barometer for what it’s worth. That is the number that somewhat represents what cost was put into the car to make it; and what Kia actually says “this is our suggested price”. In today’s economy, I expect markups, but comparably across the board. Regardless of how great and reliable a car is, it’s not a good “value” to pay that much more than it should cost.
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