| Are the college mailings targeted? ~ not enough to matter |
They will continue into next year. "Just in case you changed your mind you still came come to our school!" |
| DS has received a plethora of communication. Some prestigious, some not so. The worst offenders have all been LACs. No LACs are on his list! Via email have been Bridgewater, Wingate, Wooster and Oberlin. USPS has been Hillsdale and Arcadia. |
Even if they aren't part of rankings, lots of people do think acceptance rate is a meaningful way to judge a school. I see plenty of them posting that opinion on DCUM (e.g. putting down a school that has a 70%+ acceptance rate). I think it's mainly a measure of marketing power and has little to nothing to do with education. |
Aren't these exactly the colleges that should be spending on marketing, so that you DO hear of them? Why does Harvard spend even a penny in marketing? |
| Some of the mail/email is targeted. My son is Hispanic and some of them mentioned summer programs/fly in events targeted to minorities. They also know he is interested in business but most of them are random. |
| Highpoint and Ubof Chicago send my DD multiple mailings per week. She has no intention of applying to either. Using those as an example because they really are sending tons of mail to her and because they are demonstrating thr range of shools sending info to her |
| My daughter took the SAT first time and got a sub 1300. Next time she took it and got a 1400 but an 800 subsection. I had guessed that her score went up a lot because she started getting better college mailings like Harvard. I knew she didn’t have a chance there but you can kind of gauge your SAT score sometimes before you receive it by college mail. Some schools spam everyone but I think Harvard doesn’t unless you get a 1400 |
My son got mail from Harvard and Yale. With a 2.7 weighted GPA he has absolutely no chance of being accepted. It was probably his high SAT score that got him on the mailing lists. |
| DS has started to get phone calls from colleges to the home landline. They have been private colleges that he has no interest in. We never received phone calls from colleges when his older siblings were seniors. |
University of Chicago mails everyone so they want to drive their acceptance rate down by encouraging applications from people they would never accept. We won’t be applying there. I refuse to contribute to that nonsense, though I know others will! |
Then it is terrible marketing strategy at best. Tesla never sends me mail. Harvard doesn’t need to advertise. Do you think people might forget Harvard exists? No, they want to encourage applications to keep admittance rates low as possible. |
Not true. The whole "building the class they want" is pure American horsesh#t. In the rest of the world, admissions offices want the most qualified students. Why? First, because they deserve it. Second, because they are the most likely to pass first year. |
+1 |
IDK why Harvard does it. It's not like they don't get enough applicants to increase their numbers. I'm the PP whose kid had 1550+ SAT, and DC got mailings from never-heard-of-college to UofMichigan to Harvard, Yale, and a bunch in between. |