Anonymous wrote:Does anyone else think it was a mistake for Taylor to drop the news about the new album this weekend? Increasingly I think it was.
I get the idea behind seizing a moment when there is maximum attention on her to promo the new album, I do. But I feel like this might not apply to Taylor because she's SO big that there are always a lot of eyes on her.
I think announcing the album, especially given all the easter eggs/hints that it is going to be all about her breakup with Joe, might backfire and attract a lot of negative attention. Because it just seems weird to announce an album all about your ex when the world is in a fervor over your current relationship, and both you and your current boyfriend are having huge weeks in terms of your careers. It feels like flying too close to the sun, and for even big fans there's this whiplash involved, like we were just talking about Taylor and Travis and suddenly we're rehashing Taylor and Joe but also Taylor is going to be at the Super Bowl this weekend cheering on Travis? It's a lot in just a short time frame.
Playing 20/20 armchair publicist, I think it might have been better to just go to the Grammy's and collect her awards graciously with some semi-prepared remarks that kind of burnish her image and remind people what they like about Taylor (humor, self-effacing, etc.) in a way that makes it clear what a boss she is. Then go play Tokyo, then go to Las Vegas and perform the role of supportive (but also very accomplished in her own right, and gorgeous) girlfriend for Travis. THEN like the next day, drop the news of the new album and let fans and media have their feeding frenzy over the meaning of the album and track titles and the timing of the release, while Taylor heads out on her international tour with Travis, leaving breadcrumbs of the two of them grabbing cute little dates in foreign capitals as if to say "Yeah I wrote this album about my no-good ex, but look at me now. Enjoy the heartbreak songs, but there's light at the end of the tunnel."
I just think if she'd played it all a smidge differently, she wouldn't be getting attacked quite so much now and actually would be kind of untouchable.
On the other hand, here we all are, talking about it. Maybe she figures all press is good press and whatever gets people talking, in which case well done I guess.
I don’t agree with you but also excellent analysis. I don’t love an album drop thank you speech. It’s too self serving. But she’s now at the point where she won’t get out of bed for less than breaking the internet.
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