|
The delivery app companies encourage it.
https://www.uppereastsite.com/seamless-grubhub-virtual-restaurants-upper-east-side/ |
How is that any different from cooking up wings for any other customer? Maybe it's the business model that allows the restaurant to stay open, but if the service isn't great/they are slow for any reason, just don't go back. |
| We got duped in the pandemic by some new, hot fried chicken thing my DH read about and was being done via a ghost kitchen on door dash. He got all excited by it, we ordered, and it turned out to be Outback. Once we realized the sauce was just blooming onion sauce, we felt so stupid. |
It's a "virtual brand". A company ("Virtual Dining Concepts", in this case) comes up with the brand and the menu and then existing restaurants sign up to sell the items on delivery apps under the MrBeast name. This is a somewhat different concept than a ghost kitchen. Here is a good article about virtual brands: https://www.vice.com/en/article/qjpgd7/the-mystery-of-fcking-good-pizza-travis-kalanick-cloudkitchens-future-foods-delivery-restaurants |