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Food, Cooking, and Restaurants
Reply to "Ordering food from Ghost Kitchens"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous]We don't use these types of delivery services often, so could someone explain it more to me? So a Mr. Beast burger is being made at a kitchen in a Bucca di Beppo restaurant? [/quote] Basically yes. Mr. Beast burger is a start up or that's their business model. It rents bucca di beppos kitchen[/quote] It's a "virtual brand". A company ("Virtual Dining Concepts", in this case) comes up with the brand and the menu and then existing restaurants sign up to sell the items on delivery apps under the MrBeast name. This is a somewhat different concept than a ghost kitchen. Here is a good article about virtual brands: https://www.vice.com/en/article/qjpgd7/the-mystery-of-fcking-good-pizza-travis-kalanick-cloudkitchens-future-foods-delivery-restaurants[/quote]
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