Why is Matcha So Popular?

[Anonymous]

Japanese here again.

So in the traditional tea ceremony, you make matcha tea and serve it without sweeteners or milk. But you do have accompanying small desserts that are very sweet. They are called wagashi. The point is to contrast the bitterness of the tea with the sweetness of the cakes.

[Anonymous]

You need good matcha. I've had premium stuff in Japan. It isnt bitter. In fact, it can have a slight sweet and creamy taste. It is very good. The stuff you get in the US is probably D or F grade.

[Anonymous]

I love an iced matcha latte. But it does have sugar.

[Anonymous]

Anonymous wrote:Japanese here again.

So in the traditional tea ceremony, you make matcha tea and serve it without sweeteners or milk. But you do have accompanying small desserts that are very sweet. They are called wagashi. The point is to contrast the bitterness of the tea with the sweetness of the cakes.

That makes sense. Thanks for sharing. It sounds like a feast for the senses. Also, what exquisite cookies!

[Anonymous]

I only drink Matcha at tea ceremonies.

[Anonymous]

Anonymous wrote:I love an iced matcha latte. But it does have sugar.

Bingo. Milk and sugar required. Might as well be drinking tang. Tang tastes better.

[Anonymous]

Anonymous wrote:Dating myself no doubt but kind of underwhelmed with everything matcha. Why is this so popular with the under-30 crowd? I don’t gag on it but it’s not my favorite either.

If it wasn't bright green few would buy it. I think its popularity is 99% because it is pretty/unique/eye-catching when it's photographed for social media and when walking around with it in your hand.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Dating myself no doubt but kind of underwhelmed with everything matcha. Why is this so popular with the under-30 crowd? I don’t gag on it but it’s not my favorite either.

It's super healthy.

Cite a source. It certainly ain't healthy when it's loaded with a daily serving of sugar like 99% of people get it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Dating myself no doubt but kind of underwhelmed with everything matcha. Why is this so popular with the under-30 crowd? I don’t gag on it but it’s not my favorite either.

If it wasn't bright green few would buy it. I think its popularity is 99% because it is pretty/unique/eye-catching when it's photographed for social media and when walking around with it in your hand.

This is 100% the reason. It’s disgusting but looks so pretty and creamy and delicious-perfect for instagram pictures. And that’s what makes it popular.