Why is Matcha So Popular?

[Anonymous]

Dating myself no doubt but kind of underwhelmed with everything matcha. Why is this so popular with the under-30 crowd? I don’t gag on it but it’s not my favorite either.

[Anonymous]

I’ve tried it several times because I assumed I had to have gotten a bad one/had it at a place that doesn’t make it right etc…it literally tastes like grass to me. I think it’s disgusting. It looks delicious though!

[Anonymous]

I'm Japanese and have always hated hot green tea. But recently I tried an iced matcha latte and it wasn't that bad. Still not my favorite though. I live for Earl Grey!

[Anonymous]

I first had matcha as a latte mix. It was delicious and energizing — without the caffeine jitters. I usually add a bit of nutmeg or cardamom and vanilla. I don’t drink coffee, so it’s nice to have something that I genuinely like that I can drink when I meet up with people “for coffee”.

[Anonymous]

I tasted matcha cookies and they were pretty good. That said, I do not like green tea and don’t understand the fuss.

[Anonymous]

I love matcha latte. It's tastes rich and gives me a jolt of energy, without the astringency of coffee or black tea.

[Anonymous]

Matcha is weird, definitely an acquired taste. People load it with sugar, honey or milk (latte) to make it tolerable.

[Anonymous]

Supposedly super healthy as long as you don't load it up with sugar

[Anonymous]

Anonymous wrote:Matcha is weird, definitely an acquired taste. People load it with sugar, honey or milk (latte) to make it tolerable.

Some people do that — just as some people do that with black tea and coffee.

[Anonymous]

Anonymous wrote:Dating myself no doubt but kind of underwhelmed with everything matcha. Why is this so popular with the under-30 crowd? I don’t gag on it but it’s not my favorite either.

It's super healthy.

[Anonymous]

It tastes like grass to me.

[Anonymous]

I don’t get it either, and I like most things that people refer to as acquired tastes. I don’t find it grassy (I like wheatgrass) just sort of cloying.

[Anonymous]

I don't think anyone likes it on its own.

[Anonymous]

Emperors new clothes of a drink.

[Anonymous]

I tried it only last year and really liked it. Especially with milk. It’s different. I still prefer black tea and coffee, but I also like to get matcha with its very mild grassy flavor from time to time.