Why is Athleta not cheaper than Lululemon?

Anonymous
I would never have guessed their activewear prices are nearly identical!
Anonymous
Because people think high price = more fashionable = higher quality = higher class.
Anonymous
I thought the same thing!
Anonymous
Lululemon is now equivalent to Athleta anyway. They have been dethroned and are no longer the go to for higher income women.
Anonymous
I think Athleta is cheaper if you shop their sales (Lululemon sales are not as much off)
Anonymous
Anonymous wrote:I think Athleta is cheaper if you shop their sales (Lululemon sales are not as much off)


+1 great sales.
Anonymous
Both are plastic made junk, and the microplastics can seep into your skin. I only wear organic cotton or wool workout clothes.
Anonymous
Athleta fits me better than Lululemon so I buy it. I like their tees and leggings (they don’t fall down when running)
Anonymous
Athleta fits are better but Lulu has better quality.

What I truly don’t understand is Alo. I have it down as passing fad.
Anonymous
Why should it be?
Anonymous
Lulu is not premium or aspirational anymore.
Anonymous
Anonymous wrote:Both are plastic made junk, and the microplastics can seep into your skin. I only wear organic cotton or wool workout clothes.


Wool workout clothes? Yikes.
Anonymous
Anonymous wrote:Lulu is not premium or aspirational anymore.


What’s the latest it brand?
Anonymous
Anonymous wrote:Why should it be?


Athleta is owned by Old Navy/Gap. Old Navy and Gap have gone downhill fast. No longer highly regarded in any capacity.
Anonymous
Athleta quality is comparable to Lulu. They also fit me better and I like sales, so that’s what I wear.
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