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There are rumors that Rolex has quietly discontinued the GMT-Master II 126710BLRO Pepsi. This is one of their most iconic watches. The waitlist for one is 5-7 years. It’s one of their most in demand timepieces, year in and year out. Only Rolex could get away with eliminating a true icon from their lineup.
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You’d think posters here would champion Rolex for its altruism. Rolex is wholly owned by the Hans Wilsdorf Foundation, a private charitable trust. The focus of the foundation is philanthropic support of environmental conservation, cultural preservation and artistic development.
https://www.bobswatches.com/rolex-blog/resources/rolex-non-profit.html?srsltid=AfmBOopvlihJAcqBPMKtI8yff92vlPJy0WXOVEzFOlzqPCNPsR8DNTUu |
I’ve been collecting watches for 25 years and I don’t have a Rolex, but I’m in the process of buying one. There are 1,816 Rolex authorized dealers in the world, across 118 countries. When you consider that there are hundreds of models in their catalog it stands to reason that ADs can only get so many of the most desirable pieces. Those watches go to the best customers of the AD. That’s why the average consumer can’t get their hands on one. The link below aggregates waitlist times per Rolex watch. https://www.luxurybazaar.com/grey-market/rolex-waitlist/?srsltid=AfmBOorlFA5xclBjNapPXPbLXwsg_n-31-G58p3XqYJ31Z65sl65SzKt |
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Rolex sponsors The Oscars.
https://www.rolex.com/en-us/perpetual-initiatives/perpetual-arts/rolex-and-cinema/oscars |
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Rolex essentially owns golf as well. They have the world’s best as ambassadors. The person that raises The Player’s Championship tomorrow at TPC Sawgrass will probably be wearing a Rolex.
https://www.rolex.com/en-us/rolex-and-sports/golf |
Furman is a good option. I've bought 2 watches from them and they are good to deal with. I think their Rolex repair guy is not an "official" repair place, but worth it to have him open it up and take a look at least. |
The funny thing is Rolex sells 1.1 million watches a year. Second place is Omega at about half a million, but you'll rarely see a wait list for Omega. Rolex has really built their brand for demand to be that high. Personally that's why I avoid getting a Rolex (the "game" is of no interest to me), but they are great watches, albeit mainstream. |
I don’t disagree that playing a “game” for the chance to spend $10,000 - $20,000+ can be frustrating, but I understand if allocated watches go to people that spend a lot of money with the boutique. Rolex makes 1M+ watches a year, but they sell 15 different models with hundreds of different variations between dials, bezels and bracelets. They all get spread out across 1,400+ dealers, and the more non-allocated Datejusts and Oyster Perpetuals they sell, the more Daytonas, Subs and GMT-Master IIs the store gets. It’s rumored that stores generally get one Pepsi GMT per month. Subs are a bit more plentiful, but the demand is more widespread across the customer base. The waitlists can be hundreds of names long. I think Rolex, the brand, is mainstream because their marketing is ubiquitous. That said, I’ve never seen a Pepsi GMT, or the Batgirl on someone’s wrist. Nor have I seen a Daytona, or Skydweller in person. They’re allocated, and in very high demand. Those models are not mainstream. That makes them worth the wait if you appreciate the way they look. |
There were less than 100 of these made so it really does not belong on a thread about Rolex’s. |
I have a white dial Omega Seamaster 300M on the stainless bracelet. I love it. It’s incredibly legible and it’s accurate to the same standard as Rolex. It retails for $6,700. I bought it in like new condition from a collector for $3,200 three years ago. I could sell it for around $4,000 now. I won’t lose money if I sell, but someone that pays retail + tax can expect to loose around 40%. That doesn’t happen with a Rolex. |
| Rolex had the longest commercial ever during the Oscars! |
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Here’s the platinum Rolex dress watch with Tiffany blue dial that Leonardo DiCaprio was wearing on stage for the Best Picture Oscar award acceptance. Leo is a Rolex ambassador.
https://www.rolex.com/en-us/watches/1908#cfg/1908/m52506-0003/bracelet |
| I have that same watch. |
So Leo didn’t buy a Rolex. Rolex bought a Leo… |
Plus James Cameron, Martin Scorsese and many more in the arts. https://www.rolex.com/en-us/rolex-family/arts?modal=true |