Sydney Sweeney / American Eagle Controversy

[Anonymous]

DCUM showing how out of touch it is once again.

[Anonymous]

Anonymous wrote:DCUM showing how out of touch it is once again.

I don't know which side you're talking about. I hope it isn't the ones complaining about the ad. Sydney is getting absolutely roasted on TikTok by the exact target demo AE wants.

[Anonymous]

Anonymous wrote:

Anonymous wrote:DCUM showing how out of touch it is once again.

I don't know which side you're talking about. I hope it isn't the ones complaining about the ad. Sydney is getting absolutely roasted on TikTok by the exact target demo AE wants.

No, not really. This is a giant win for AE.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Why does she have that weird fake Southern drawl?

It’s supposed to be sultry bedroom voice. What a strange campaign for back to school season. I honestly think they did this to try to revive their brand. My daughter likes to shop at Aerie and I honestly think that Aerie is probably floating that entire company. She gets plenty from Aerie but nothing from American Eagle. The one at my mall is a connected Aerie and AE and Aerie is always more crowded.

I think you are right and they are trying to revive their brand. Question is whether it would make your daughter buy stuff at AE.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DCUM showing how out of touch it is once again.

I don't know which side you're talking about. I hope it isn't the ones complaining about the ad. Sydney is getting absolutely roasted on TikTok by the exact target demo AE wants.

No, not really. This is a giant win for AE.

How so?

[Anonymous]

Anonymous wrote:Am I the only one who thinks the...jeans don't look good on her? They make her look super straight and boxy up and down?

Completely agree. I didn’t even get to the whole genes/jeans thing because I dismissed it outright because those jeans make her body look terrible…quite a feat…and definitely an ad to NOT buy them.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Am I the only one who thinks the...jeans don't look good on her? They make her look super straight and boxy up and down?

Sydney Sweeney is a Beautiful girl but not someone I would go to to sell jeans. Bras and swimsuits? Yes. A jeans campaign requires a girl with a fantastic bottom and waist.That isn’t Sydney’s specialty.

+1

The jeans don’t look good on her. They needed someone with some hips and a booty. She should sell bras.

[Anonymous]

Anonymous wrote:It’s literally a play on a controversial jeans ad done by Brooke Shields in the 80s. Similar copy on “genes”. It’s a play on words.

The difference was that Brooke Shields was an intelligent and talented actress

[Anonymous]

Anonymous wrote:

Anonymous wrote:If you don't think there's a serious judgment lapse with an ad campaign extolling the "great genes" of a blonde haired blue eyed white woman and literally no one else, I'm not sure what to tell you. There are political figures sieg heiling on stage at political conventions, now is not the time to pretend we've never heard of Nazis.

Sure if they had done it about different women or a lot of random beautiful women it would read differently. Because there wouldn't be a history of violent eugenics behind the message.

Nazis or no nazis, most people prefer blonde hair and blue eyes.

PP has a point. How many brown eyed brown haired moms post here hopefully asking if their babies blue eyes will remain blue or blond hair will remain blonde? It’s quite common but never seems to go in the other direction.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:DCUM showing how out of touch it is once again.

I don't know which side you're talking about. I hope it isn't the ones complaining about the ad. Sydney is getting absolutely roasted on TikTok by the exact target demo AE wants.

No, not really. This is a giant win for AE.

AE, the company whose stock was just downgraded?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:If you don't think there's a serious judgment lapse with an ad campaign extolling the "great genes" of a blonde haired blue eyed white woman and literally no one else, I'm not sure what to tell you. There are political figures sieg heiling on stage at political conventions, now is not the time to pretend we've never heard of Nazis.

Sure if they had done it about different women or a lot of random beautiful women it would read differently. Because there wouldn't be a history of violent eugenics behind the message.

Nazis or no nazis, most people prefer blonde hair and blue eyes.

PP has a point. How many brown eyed brown haired moms post here hopefully asking if their babies blue eyes will remain blue or blond hair will remain blonde? It’s quite common but never seems to go in the other direction.

I mean it’s true, but I always thought it was really, really strange.

[Anonymous]

Anonymous wrote:

Anonymous wrote:It’s literally a play on a controversial jeans ad done by Brooke Shields in the 80s. Similar copy on “genes”. It’s a play on words.

The difference was that Brooke Shields was an intelligent and talented actress

Ha. It was 1980 and Brooke Shields was 15 years old. No one thought she was “an intelligent and talented actress” at the time.

[Anonymous]

I’m not offended by it but I think it’s a lazy, bad ad. With someone as on-trend as it-girl Sydney Sweeney they could’ve been way more creative and provocative. I work in PR/marketing.

[Anonymous]

Anonymous wrote:Am I the only one who thinks the...jeans don't look good on her? They make her look super straight and boxy up and down?

Yes!!! This!
Thank you!

To be fair, I’m not a guy. And I actually enjoy the lean into body positivity (as long as it doesn’t try to glorify obesity as “the new healthy living”)
But I found myself a little confused when people started hating on this ad for its return to emphasizing the thin “perfect figure” or whatever because I think the jeans make her look thick and heavy. She still looks attractive overall, but no, I don’t agree that those are “great jeans” for her.

[Anonymous]

I couldn’t care less. I don’t see why people care.