jsteele
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Joined: 11/12/2007 23:38
Messages: 50023
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I have no idea why, but I'm glad they are.
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DC Urban Moms & Dads Administrator
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zumbamama
Member
Joined: 11/17/2007 23:46
Messages: 1726
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Anonymous wrote:Her posture makes my back hurt just to look at it.
Now that you mention it, she does look painfully crooked. Even her boobs are crooked.
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jsteele
Site Admin
Joined: 11/12/2007 23:38
Messages: 50023
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Anonymous wrote:Jeff, could you tell us how this works and how you get paid? I just assumed each advertiser had to contact you first?
The vast majority of the ads on this site are from Google Adsense. I have very little control over which ads appear and normally don't know about advertisers until I see the ads here myself. Generally, Google ads are targeted based on key words in an attempt to be context-relevent. However, Google also takes a bit more sophisticated approach beyond the simple keywords. Many of the ads on this site have been targeted based on analysis beyond simple keywords. For instance, our audience demographic (which is very attractive to advertisers), geographic concentration, and past experience with other ads. Google has account managers who do analysis and make recommendations to advertisers.
I think it's actually a bit of a coup to get Neiman Marcus advertising in the forum. I've been told that national advertisers don't like to advertise on sites with user-generated content because of the chance that their ads will appear along with content that might be problematic. For instance, an advertiser might not want to be next to a forum post advocating pro-Nazi viewpoints or something along those lines. It would give the impression that the advertiser is supporting such views. While I don't think we have any Nazis posting here, DCUM has plenty of material that could be found objectionable. Regardless, I hope that Neiman's ads will work out for them and similar advertisers will follow. Users have been clicking on the ads, so they seem pretty successful.
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