Back to School Essentials from Sandy Hook

[Anonymous]

Perfect touch.

[Anonymous]

This is an amazing message.

[Anonymous]

Well, that made me cry.

[Anonymous]

Whoa...

[Anonymous]

Wow! I teared up

[Anonymous]

That was brilliant and horrifying.

[Anonymous]

This is the reality of what kids may encounter in schools.

The stockpiling by gun nuts and NRA terrorists is pure paranoia, however. It's guns AND mental illness, because the only kind of human who's obsessed with stockpiling auto or semi automatic weapons is clearly suffering some kind of severe mental illness. Lusting for things specifically designed and made to kill is not normal.

[Anonymous]

Yeah, very powerful 60 seconds. I got choked up at my desk.

[Anonymous]

Wow. Horrifying is right. I get choked up just finding out my kids practiced lockdown. But this is just scary and there are a lot of kids that seem so maladjusted.

What a powerful message.

[Anonymous]

How should I word this... this is no doubt a powerful piece, especially by the end.

I am strongly anti-gun, although I’m otherwise conservative. I am also a teacher. There’s something about the tone in the first half that comes across as parody. Can’t put my finger on it.

[Anonymous]

Anonymous wrote:How should I word this... this is no doubt a powerful piece, especially by the end.

I am strongly anti-gun, although I’m otherwise conservative. I am also a teacher. There’s something about the tone in the first half that comes across as parody. Can’t put my finger on it.

Pretty sure that was intentional. You were meant to feel like it was just a normal commercial, then kind of wait, what? until the kid started to run and you heard gun shots. Then you knew for sure and the whole tone changed.

Brutal to watch.

[Anonymous]

Anonymous wrote:

Anonymous wrote:How should I word this... this is no doubt a powerful piece, especially by the end.

I am strongly anti-gun, although I’m otherwise conservative. I am also a teacher. There’s something about the tone in the first half that comes across as parody. Can’t put my finger on it.

Pretty sure that was intentional. You were meant to feel like it was just a normal commercial, then kind of wait, what? until the kid started to run and you heard gun shots. Then you knew for sure and the whole tone changed.

Brutal to watch.

Yes. I agree it was intentional. That you would think in for a second this was meant to be funny...it’s a meant to be jarring and a reminder that this shouldn’t be acceptable. It’s not funny (of course!). But we are accepting this as normal...

[Anonymous]

This organization does a wonderful job with their PSAs. The other video they did - the 'love story' with the signs of someone planning a school shooting in the background - was BRILLIANT.

[Anonymous]

Anonymous wrote:How should I word this... this is no doubt a powerful piece, especially by the end.

I am strongly anti-gun, although I’m otherwise conservative. I am also a teacher. There’s something about the tone in the first half that comes across as parody. Can’t put my finger on it.

What you are reacting to is what is going on in the background in the first half. Watch again and you’ll see it.

I assume there are commercial Oscars; the maker of this deserves one.

[Anonymous]

Anonymous wrote:

Anonymous wrote:How should I word this... this is no doubt a powerful piece, especially by the end.

I am strongly anti-gun, although I’m otherwise conservative. I am also a teacher. There’s something about the tone in the first half that comes across as parody. Can’t put my finger on it.

Pretty sure that was intentional. You were meant to feel like it was just a normal commercial, then kind of wait, what? until the kid started to run and you heard gun shots. Then you knew for sure and the whole tone changed.

Brutal to watch.

Yes, that’s definitely purposeful IMO. It starts like a normal school supplies ad for Staples, then veers off into the grotesque. Because that’s actually what’s happened to our society.