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Private & Independent Schools
It’s irrelevant |
The target market for a business is irrelevant? That's a novel business strategy. |
| DCUM message boards should be part of a private school's "business strategy"? |
Hundreds of parents trying to pick a school for their kids read these boards voraciously. So unless a school lives under a rock, yes. This is where their potential customers are. |
I really don’t understand why a former employee spending so much time defaming her former employer |
Maybe they want to give potential new parents the complete picture at BIM, not just the PR spin from the admissions office. Why wouldn't a school or any organization be willing to own up to everything that has happened there since it opened? Aren't they asking parents to trust in their integrity? Why hide stuff like current enrollment numbers? |
| I think DCUM doesn't like it b/c it's a hard school and their kids couldn't cut it. It's a solid education. My kids couldn't cut it but their best friends go and love it. |
| OMG BASIS lady you need to stop. There are more than one of us on here who know who you are IRL. |
I have seen posts from several different former employees here filling people in on the facts about BIM. But if you feel you need to threaten personal retribution against someone based on what they say (and you don't really have a clue who writes what here), that says far more about you than it does about them. Also reflects on the parent cohort at the school. Well done. |
Any evidence that links any DCUM poster to anyone who left BIM for that reason beyond "you think" so you made it up? |
You can find accurate updated current enrollment numbers from ParentSquare |
Interesting |
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We live in McLean and know several kids who switched over to Basis. I have toured several times - before the school even opened, when they first started accepting students and recently.
Basis McLean is like a private TJ and has mostly very smart rich Asian kids. The kids we know who go there are far smarter than the kids who we know who chose Potomac, Langley, Flint Hill, Landon and the other suburban privates. I don’t doubt that Basis has the best academics around. I have athletic boys and the lack of sports is a dealbreaker for us. Extracurriculars seem lacking unless you are only interested in STEM. The school gives a ton of homework. Class sizes also seem too small. I know it is a new school but the graduating class has only 30-40 kids. That is too small in my opinion. While the school is not a good fit for our family, it may work for a super smart kid who is not athletic. |
No, ParentSquare has many BASIS staff people throughout their network. Maybe the school could just publish an accurate number on its home page like other schools. But that would break their rules about keeping all information and plans Top Secret. Parents are supposed to invest in a black box on faith. |
Toured Basis McLean when it opened and have seen other Basis campus — there’s potential, but the McLean outpost has clear issues despite boosters like the parent above. The real point is that the Niche rankings are joke. It is not really “commendable” to improve “year over year” with criteria that clearly can be gamed via self-reporting and meaningless inputs like what colleges students *apply to* — not get accepted to — points for applying to lots of reach schools?!?! Great indicia of a top school (fwiw some top school affirmatively dissuade students from applying to too many reaches). Niche also seems to have a pay-to-play element to it: https://www.niche.com/about/partnerships/#schools — “… Upgrade to Premium to motivate users to drive more applications, visits, and inquiries.” Wonder how that impacts results and commendable year over year ranking improvement? What makes Basis McClean’s ranking even more laughable is that it is ranked #4 in the entire DMV. Higher, among others, than St. Albans, Maret, Holton, and Potomac: https://www.niche.com/k12/search/best-private-high-schools/m/washington-dc-metro-area/ That speaks even more to a suspect ranking system than ranking among a small sampling of Virginia privates. |