Jen Hatmaker

Anonymous
Love not live.
Anonymous
Every time Bid Sis sees a Magnolia Magazine at the local grocery store I bet her Enneagram 3 psycho jealousy and competitiveness markers goes through the roof.

Joanna is everything Jen isn’t but Jen secretly thinks she deserves what Joanna has and it drives her batty.
Anonymous
What's Jen's plan moving forward? Any book deals? TV deals? Speaking tours?

It just seems like it's the sad cruise and the 24/7 product code nonsense these days.

Anonymous
My money is on her collaborating on a book with Tyler.

Or, once Remy has graduated, an empty nest manifesto. Another cookbook is not implausible. She already knows the format and what to do. I am sure she has a lot more to share in that area.
Anonymous
Anonymous wrote:Jen Hatmaker the brand is not a real person. It is a brand. Everything Jen posts online is part of the brand. Sometimes it lands, other times it doesn’t. The problem with being in the game so long is that Jen has not successfully been able to pivot her brand with her changing circumstances, nor capitalize on success she’s already built. She still hasn’t reached even a million followers on Instagram despite being around the halfway mark for years now.

No TV deal. No major sponsorships. No big press. No real estate or business investments that we know of. Her kids obviously don’t want to be featured much anymore and her boyfriend is a huge fake. No more vacations with the Texas besties? Does Tyler even have a passport? Not much engagement with her online besties either.

Maybe the real Jen is absolutely fabulous in life right now but the brand Jen is sad. Who is Jen as a brand now? Sassy SAHM realness? Not really. Lifestyle guru? No. Christian deconstructor? No.

She had major names endorse her cookbook and yet where are any significant partnerships with them? A feature on the Magnolia podcast, a cameo in a movie, a joint cooking post even. And with this new podcast, unless Melinda or Bill Gates actually shows up, no one cares about the make me change my opinion grift.

As many have said, she rushed her post-divorce period, which could have been a lot more generative, and decided to hitch herself to a bad bet (Tyler).

Supposedly she has a business team. I’m not sure what bull they’re selling her but any successful business must be able to demonstrate value-added, a contribution of sorts, a coherent narrative. Unless Jen is out of control and refuses to listen, I side-eye whomever is advising her. Like a cheapo cruise, really???? That’s MLM type of desperation.

Jen needs elocution classes desperately. Supposedly she is a famed public speaker yet her recent videos make her look like a tweaker. Maybe she is psychologically damaged from the divorce. Maybe she is overconfident that her “down to earth” Texas charm still sells. Trust me, even the most seemingly real oh shuck type of influencers are practicing that shitck down to a T. Jen is seemingly just winging it, pulling at her clothes, sticking out her tongue, making weird faces, etc. That’s not cute and probably why she has not successfully made the transition to TV or film.

Even her look, sorry does not elevate her brand. It’s one thing to look like “trash” once in a while for a cute post but scarecrow hair, ill-fitting clothes from Target and Amazon, and an untreated medical condition leaving her with tomato face… even for non-famous, non-millionaires, we know to look the part in public when we want a job. If Jen wants to elevate her brand, she has to elevate her look. I don’t care if she’s obsessed with being blonde. Either invest in a better hairstylist who can make some form of blonde work for you or go back to brunette.

I’m not here to insult on Jen’s looks for no reason. I spend most of my days in pyjamas. Jen is a beautiful woman but if she wants to be more successful, she has to look better. And date a guy with more than 3 graphic t-shirts.



Yes to all of this. I am a newly divorced woman and don’t relate to her at all. Obviously she doesn’t owe anyone all of her private details, but at the same time she’s an influencer selling her life and it’s a missed opportunity to connect with a very large audience of women who are in the same situation. There’s a balance she could’ve found there. I’d love to find love again one day, but I’m also totally uninspired by this whirlwind “romance.” I like her cookbook but she rarely promotes it, which is odd since it’s the biggest thing she’s done this year and offers tons of content opportunities. Instead she’s shilling CBD and cheap jewelry.
Anonymous
Big manic desperation energy in her recent Able shill post. Those eyes, those gestures.

Girl, you need a MeCamp off the socials.
Anonymous
There seems to be a lot of available spots for Jen’s grifty cruise. Like a lot.
Anonymous
Anonymous wrote:Big manic desperation energy in her recent Able shill post. Those eyes, those gestures.


Manic? Not even close. But I would not be surprised if she was coping with drugs or things that can mess with your mind and body to make her act so strangely.

Actually, a lot of people are posting about how publicly critical Tyler is of Jen (and questioning how he acts in private). Their dynamic may be contributing to Jen’s body of crisis lately. He breaks down her confidence, she clings to him as her savior, he tosses her a few crumbs of encouragement and then the critiques begin again.

Jen is not used to being the “weak” one. As the oldest and prettiest child, she was always a confident leader. After the marriage to Brandon broke down, she latched onto Tyler almost immediately after first meeting. She probably thought that due to her relative star power, she could control him and sell whatever narrative she wanted.

Yet, the outwardly strongest people can be blind to partner abuse. She may ignore the warning signs and red flags because her ego won’t allow her to accept that this guy, who barely had much of a career before her, could have disdain for her and could be hurting her. Her brain may be unable to cope with the dissonance and short-circuits.

So she says all the “right” things to try and convince herself and her audiences that this is a modern day fairy tale.

Anonymous
A lot of Big Sass’ belittling is driven by his massive insecurity. Jen is way more successful than he is and it bothers him. His effort at a book club looks to be an epic disaster where Big Sis has a successful book club already. So he passive aggressively acts out like a jerk.

Of course this is all easily evident to all of us but Big Sis is incapable of real self-reflection, only performative grandstanding, so she continues on with the sad charade.
Anonymous
I think Brandon’s problems were much bigger than anything that’s been disclosed. Jen was blindsided by something major. When you jump into a new relationship after something like that and before you’ve healed enough, it can be bad news.
Anonymous
They know. They all know.

Their victimhood narrative demands that they have to be 100% shocked at what happened. Even though they all knew something was seriously rotten and broken in their relationships and also they had a hand in what happened themselves. But it doesn’t really feed their sense of victimhood and narcissism to speak the truth in these matters.
Anonymous
I wouldn’t be surprised if many influencers abuse hard drugs while giving the public the live your best life talks and social media packaging. Look at Dave Hollis, did anyone really think his autopsy would show that cocktail of hard drugs?? While he put on a front that truly was Oscar worthy.
I bet there is more of this than we realize, Dave’s death is just a crack in the iceberg
Anonymous
Anonymous wrote:I wouldn’t be surprised if many influencers abuse hard drugs while giving the public the live your best life talks and social media packaging. Look at Dave Hollis, did anyone really think his autopsy would show that cocktail of hard drugs?? While he put on a front that truly was Oscar worthy.
I bet there is more of this than we realize, Dave’s death is just a crack in the iceberg


These are ALL deeply broken people with huge glaring personality disorders. And deep down they all know that they aren’t the heroes and all-knowing, hyper successful gurus they sell themselves as. That they are phonies and frauds and therefor they self medicate and heavily drink and pop pills and chase highs to dull the pain and sadness and emptiness inside. They use and abuse to escape demons.

The social media influencer self-help “industry” is wall to wall with deeply broken chronic alcohol and drug abusers.

These aren’t healthy people. Physically. Spiritually. Or emotionally.

They are in fact the people least capable of telling others how to live.
Anonymous
Most adults in America period cope with alcohol or drugs (weed, coke, psychedelics, ketamine, etc.). Very few holistically healthy adults exist. And then the position corrupts. You cannot remain healthy by putting on an act nearly every day for the world to cruelly attack. No amount of positive praise can completely drown out the scathing critiques that all influencers deal with.


Some celebrities can cope by ignoring the public outside of work but for influencers, your whole life is work.
Anonymous
The cause of Dave’s death proves these people are all frauds. I mean, he was selling health workshops and taking peoples’ money and buying hardcore drugs. WTF. How do you live with yourself when you’re that kind of a human?
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