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An ad from the 1950s would not suggest an "urban community" was worth exploring - only worth escaping from. This language is effective at conveying what is intended: parking at Mosaic is easy compared to a place with limited parking like Clarendon or U Street or to a place with a lot of parking but even more cars like Tysons. And, once you've found a space, you're in a walkable area with upscale amenities (which is all "urban" is intended to convey in this context). Appealing to both people who live in the immediate area and to those who drive from other areas is part of what will make the area a success. |