so you're not really a serious athlete and thus not who they are targeting. |
I run 18 miles a week. I weight train or take fitness classes another 5 hours a week, and I swim about two hours a week. In short, you could not get much more intense at 43 years of age and as a mother of four children. I just do not like to look like a phys ed teacher in a satin-y, sleeved, V-neck t-shirt while exercising. |
For real athletes the underarmour is the preferred product. It holds up longer. Lifting, t's, compression shorts. Should be more than ok unless UA changes the material etc. Others don't even last 1 season. |
That sheeny material has a purpose and is real flattering on athletes and dancers. Underarmour sports bra and get mens tank to hide the stomach. |
Sweat-wicking materials and compression shorts are for serious exercise. "Cotton-y" materials aren't sweat-wicking and layered tanks can be cumbersome. UA is for RGIII and people who identify with the need for utilitarian workout gear, not for a suburban mom who likes "cute" looks |
UA of course has to serve their core market of professional athletes. PPs are likely suggesting that if UA wants to expand outside their core market -- and it sounds like they are after the affluent recreational athlete market -- then UA needs to vary their materials and looks. Suburban and urban moms alike deserve serious workout gear that looks stylish, and they probably don't want to look like RGIII. |