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As the parent of a recent college grad and two current students (none at Vanderbilt), I know that Vanderbilt is becoming increasingly well known. That said, what really matters, though, OP isn't whether you'd see lots of Vanderbilt stickers in the parking lots at Whole Foods in the NY/Boston/Chicago/LA or SD or SF areas, but whether employers in the field your son is interested in recognize the value of a Vanderbilt degree. You can try to suss this out in various ways -- for example, if your son wants to go into a field where on-campus recruitment is a major route to finding a job (e.g., consulting, investment banking), check the website to see whether recruiters in that field are coming to campus. If that's not the kind of job your son is interested in, the reality is that no matter where he goes to college, he'll have to hustle and use all the connections he can to find summer internships and, ultimately, a post-grad job. For those jobs, it can certainly help if there's a critical mass of alums from your school working in the field and city you're interested in, but hustle and resourcefulness are still going to be necessary.
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