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And it's now dipping... We'll see how this translates into actual sales. |
I was just about to say the same thing. |
| The only thing I can think is that this is a push to boost men’s clothing sales or they have an impending rebrand. |
| I think this ad is a bit tone deaf, but not actually offensive. They could easily just add a couple more pairs of jeans/spokespeople and defuse all of this, so they may go that route. |
But people don’t necessarily want that. A lot of people are tired of every add featuring an interracial couple. Who cares what race she is? She’s objectively hot. |
| Jeans arr pass dahh from prrnts ta osspring |
I always figured this was marketing trying to reach a broad audience. I personally don’t even notice it. |
None of the people who care about this would actually buy AE jeans so no need to waste money. |
I’ve never noticed it at all! Is this really a thing? |
Who is a lot of people? The ones who voted for Trump? |
A lot of people were tired of seeing only white people in ads. The younger generation is more multi-ethnic than any past generation. |
Exactly. Only a clueless white dude would write this. |
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So if they said a African American person has good genes it would be ok or is nobody allowed to have good genes? |
I disagree. There is definitely an extreme contingent that thinks AE is promoting eugenics, but there are also a lot of younger women who seem to dislike the ad because they don’t like how Sydney panders to men and — although they haven’t really articulated it this way — they find it cringy. I see so many TikTok videos of attractive* users mocking her because of her weird pronunciation. These sexy ads remind me od perfume commercials — awkward and earnest and desperate to seem sexy, and that alone kills their appeal among Gen Zers *I know it sounds weird to bring up they’re attractive, but I’m mentioning it because a lot of people seem to think the backlash is coming from a bunch of ugly, jealous women. |
People are getting weird because America is getting noticeably Browner and the corporations were changing strategies to match it. Currently, America is 78 percent White, however only about 50 percent of babies are born to White mothers. Interracial relationships are much more common than they were when boomers and Gen X were younger so people are being really strange. |