Anonymous wrote:I think they are going for simplified versions of things that your typical home cook can turn out a decent product with little or no practice or live instruction. It won't necessarily be the true authentic method, which may not be familiar to American home cooks across the country, but will reliably get an 80% result for nearly everyone.
This. Their recipes are optimized for average US bakers to succeed. It is not optimized for "authenticity" to some foreign food.
(Their flour really is better, btw.)
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