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Anonymous wrote:The profit horizon for any company is this: Create a desirable product that is profitable. 2) Increase profits by growing your sales base (marketing, expansion, etc.) 3) Eventually you reach cant grow sales base anymore so your grow profits by cutting costs. 4) Eventually the value proposition goes away for consumers, close business.
You have the 4 wrong. It's should say: rent clothing so that customers no longer care about the durability of their clothing. See, like Ann Taylor has already started doing.
https://www.infinitestylebyanntaylor.com.
Lol I saw Express does a clothing rental service...Express clothing is junk that is only good for one wear anyway!
At this point, Express has higher quality than AT. Brands shift- Express shifted up and AT shifted down. Express is now doing better on quality than BR, too.
OP here. Wow, I had no idea! I'm going to have to peek in.
Express is still junky clothing for college girls
It's one of the few mainstream retail brands that makes its clothes with a size 2 woman in mind. The materials are normal to above average compared to JCrew, AT, etc. But they fit better for thinner because they are designed for smaller sizes. These brands that design for size 8ish don't drape well. You can't simply make clothing bigger or smaller with the same design because it doesn't fit the same across body types.
+1.
I don't want to shop at Express. But it is by far the best quality at that price point. I can't buy anything for work from Ann Taylor, Loft, White House Black Market, Gap, Old Navy, The Limited, J Crew Factory, H&M, etc. But Express is tolerable.