What happened to Boden?

[Anonymous]

Yes they had nice structured dresses before and now they are cheap and thin.

[Anonymous]

So much this. I was getting the majority of my online clothes from Boden circa 2017-2020. Well made and cute. Both for work, home and loungey fun stuff.

It now reads like the Gap to me. It’s horrifying ugly. The prints are so, so terrible. Kind of a combo of ugly, matronly, but trying and failing to be “fun”. Like the equivalent of wearing a sign that says “I have no confidence in my own fashion sense”. I don’t ever go to the webpage anymore. It’s been a shocking transformation.

[Anonymous]

Anonymous wrote:A lot of Boden are those synthetic, stretchy dresses. Ever since I learned that those are a major source of microplastics, I can’t bring myself to buy them anymore. Still wear what I have, but I expect to be 90%+ natural fibers within ten years. It an expensive process to switch over, and there are a few things I don’t want to buy in natural fibers, such as bras and swimwear.

Where do you shop?

[Anonymous]

Boden used to be my go to for swimwear but I’m returning everything I bought from them this year. I’m really disappointed.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Thanks for the recommendation. I love this dress. Wish I could wear that neckline!

https://www.hobbs.com/us/product/harriet-dress/0125-5347-1144L00-BRIGHT-PINK.html#cgid=occasion-clothing-dresses&is=true&sz=60&start=0&isSecondPage=false&pid=0125-5347-1144L00-BRIGHT-PINK&pos=56

I've seen this exact same dress..style...color and material at both Target and walmart.

Yes it’s everywhere not sure why pp is taken with this one

[Anonymous]

Anonymous wrote:Miss the old Boden where it was classic yet slightly quirky … now it’s just all boldly bold

https://us.boden.com/products/bella-puff-sleeve-maxi-dress-multi-ornamental-floral

Who wears this? When? Where?

Anyone? Everyone? There is nothing bold about this dress

[Anonymous]

Anonymous wrote:

Anonymous wrote:Miss the old Boden where it was classic yet slightly quirky … now it’s just all boldly bold

https://us.boden.com/products/bella-puff-sleeve-maxi-dress-multi-ornamental-floral

Who wears this? When? Where?

Anyone? Everyone? There is nothing bold about this dress

It is frump mom. And looks exactly like what you’d see at target. Quality is better (I’ve actually always thought Boden quality is exceptional for the price) but the style is “I am a styleless mom who wants to be “fun fashion” but picked poorly”.

[Anonymous]

I am a little bummed to see this thread, but also wondering if those of you posting tend to wear buttoned-up, fitted Washington DC lawyer type clothing? I just bought a few dresses from Boden, thinking maybe I would keep one, but my college-age daugther told me all three looked great, were adorable, and I should keep them all. I work for a museum--so maybe it's just a different vibe, but I got so many compliments when I wore the first one to work the other day. I am not a frumpy person at all--but HATE spending money on clothes, even though I really work to look pulled together. I am petite. Now I'm worried I look ridiculous.

[Anonymous]

Anonymous wrote:Yes they had nice structured dresses before and now they are cheap and thin.

I wore a lot of Boden to work circa 2005. None of my dresses were "structured." I agree stuff is cheaper and thinner now, but not by a lot.

[Anonymous]

Anonymous wrote:I am a little bummed to see this thread, but also wondering if those of you posting tend to wear buttoned-up, fitted Washington DC lawyer type clothing? I just bought a few dresses from Boden, thinking maybe I would keep one, but my college-age daugther told me all three looked great, were adorable, and I should keep them all. I work for a museum--so maybe it's just a different vibe, but I got so many compliments when I wore the first one to work the other day. I am not a frumpy person at all--but HATE spending money on clothes, even though I really work to look pulled together. I am petite. Now I'm worried I look ridiculous.

PP at 10:49. Fwiw, I'm a lawyer. Not sure how "buttoned-up" I am though?

[Anonymous]

Anonymous wrote:

Anonymous wrote:Miss the old Boden where it was classic yet slightly quirky … now it’s just all boldly bold

https://us.boden.com/products/bella-puff-sleeve-maxi-dress-multi-ornamental-floral

Who wears this? When? Where?

Anyone? Everyone? There is nothing bold about this dress

It's basically that Anthro Somerset dress that everyone seems to have at least one of. Agree, nothing "boldly bold" about it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Miss the old Boden where it was classic yet slightly quirky … now it’s just all boldly bold

https://us.boden.com/products/bella-puff-sleeve-maxi-dress-multi-ornamental-floral

Who wears this? When? Where?

Anyone? Everyone? There is nothing bold about this dress

It is frump mom. And looks exactly like what you’d see at target. Quality is better (I’ve actually always thought Boden quality is exceptional for the price) but the style is “I am a styleless mom who wants to be “fun fashion” but picked poorly”.

It's the same as the Hobbs dressed posted by a pp. That style is frump mom. BTW, Boden in the UK is considered stylelss Mumsy clothing anyway.

And those dresses don't do anyone's figure any favors.

[Anonymous]

Anonymous wrote:I am a little bummed to see this thread, but also wondering if those of you posting tend to wear buttoned-up, fitted Washington DC lawyer type clothing? I just bought a few dresses from Boden, thinking maybe I would keep one, but my college-age daugther told me all three looked great, were adorable, and I should keep them all. I work for a museum--so maybe it's just a different vibe, but I got so many compliments when I wore the first one to work the other day. I am not a frumpy person at all--but HATE spending money on clothes, even though I really work to look pulled together. I am petite. Now I'm worried I look ridiculous.

I am buttoned up in both personality and wardrobe.

[Anonymous]

Boden was always too cutesy for me and that is saying something as I am very Iris Apfel LOUD BRIGHT QUIRKY in my styling.

[Anonymous]

I have been happy with my Boden t shirts and cotton sweaters that I’ve bought in the last year. The quality is still good.