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They seem like a genuinely decent, not crazy couple, but I don't base my opinion on photographs. I base my opinions on the comments from those who know them and have worked with them.
And if I happen to have distinctly different tastes in clothes and style and fashion than those two... well, that's fine. It takes all kinds, doesn't it? They're going for the all-American down-home look, and you'll concede it has a certain mass appeal.
That is in no way the down home all- American look!
Well, the aspirational one. The real one is people of Walmart, you mean? But a lot of Americans will see that photo and feel a connection. The values reflected are supposed to be evocative of what America stands for, in a non-political way. It's Scarlet O'Hara's realization that nothing matters except her home soil of Tara. Contrast that with Elon who is out of shape and calls his son "XAE 12", and his media platform "X". Or Mark who looks and behaves like a robot in his metaverse. It's a very clever way of making this billionaire and his girlfriend relatable.
I give it full marks for PR campaign. There is nothing so successful as the obvious.
Why are they so aggressive in doing PR? Isn’t the point of being a billionaire having privacy??
Excellent question, and the question we should be asking. Maybe he's considering going into politics, or maybe he's gearing up for lawsuits or congressional hearings or controversial decisions by Amazon or maybe there's going to be a major shake-up at WaPo.
Good PR is never wasted, and this didn't cost him too much effort considering the accrued goodwill of the populace.
PP you are responding to- I feel it's just a lot more dumb than that? Like they want attention for the sake of getting attention... is anyone else getting that vibe?
PP you replied to. There is no such thing as attention for the sake for attention. That's a myth. Most people aren't mentally ill to want attention in that way! There IS such a thing as attention for money and influence. That's a much more strategic and calculated enterprise.
In PR, what you want is the right kind of attention at the right time for your business or image, because accrued goodwill from certain groups will translate to more sales, or to the benefit of the doubt given for an upcoming issue. Occasionally, for some people, even negative attention is useful. But for most celebrities and people thrust in the public eye, they more they can be disciplined about curating a positive image to build their brand, the better the outcome will be for their bottom line.
Some people are incredibly disciplined, like Tom Cruise. It helps if you don't have an actual life, and are 100% focused on your persona, with no outside commitments, like kids to schlep to school, etc. Some people slip up and get pictured in situations that don't make them look great, but they're only human and most of us can't be on our guard 24/7.
For this photo, with the kind of people involved, that's 100% calculated branding.