| Ok how about Le SportSac? I babysat like crazy for Benetton, Le SportSac purse, and some green and blue whales belt that I can’t remember now… |
|
Lulu isn't "out" but it's more of a mom brand now. Alo is in and I also see lots of Free People Movement which is somewhat more reasonably priced.
I like Vuori for myself but it doesn't seem popular with kids. |
It was always a mom brand. Not sure why teen girls wanted to dress like their moms. |
Forenza! Outback Red! Esprit! -hs class of 1992 |
So old geez |
My daughter says lululemon is still in. The purpose is exclusivity. This used to be a brand that only upper class would even think to spend that amount of money on. For wealthy WAHM who worked out and ran errands. Look at instagram and TikTok. It seems like everyone’s mom can save up and is now willing to buy theirv14yo a $120 pair of leggings. One pair. What’s “in” is each season’s new color. That shows you have money. There is a subtle difference in Lululemon red Marlot, rouge, and garnet. But IYKYK. And the dupes can’t keep up. My daughter calls it “basic”. You’re a follower trying hard to be like everyone else..A girl is standing there thinking that all she needs are the clothes to fit in. Then once she thinks she’s “in” she finds out she doesn’t have the Stanley cup. She gets what she thinks is the hot color, but now the in kids’ cups coordinate with their outfits - everyday. And then there’s likely something else. My DD finally decided to not play the game, probably when I gave her the cash to buy whatever she deemed “worth it” instead. But as a parent, I was curious how LL and Stanley would/coukd stay in business. I def understand the business plan now. |
| Massive eyeroll. DD and her friends have never shopped at any stores that were supposedly trendy. She gets her clothes from thrift stores, H&M, Gap, Loft, and Anthro. |
| ^ and Amazon! |
And you/she represent the same attitudes, but with different styles. We can all think of an 80s (Breakfast Club!) or 90s (too many to name) movie where your DD would be the heroine against the girl in the current season Lulu with the matching Stanley (or is it Owala now). I'd rather my kid not feel superior to either the kids in thrift store outfits or the kids who have a closet full of leggings in subtly different shades. |
| There seem to be a lot of random online hoodie brands that girls want. |
Yes, being young is your identify isn't it? Genz nipping at your heels, granny. |
| I just looked up Aviator Nation (obviously I'm out of touch as I hadn't heard of it)... but those $200 hoodies look like they're about to fall apart. |
Check out Roller Rabbit next for overpriced PJs tweens think they need. |
😭 |
Bingo |