Anonymous wrote:
Anonymous wrote:I just visited the Everlane website and clicked on their "cult classics." In pics the clothes look very meh and the quoted testimonials are so obnoxious. One after another, literal quotes here: "This sweater made me examine my whole life" "I got married in this tee." What is up with their marketing?
I agree their marketing is weird. However, if you have the chance to visit a store (there's one in Tysons and I think one in Georgetown as well) I recommend it. The quality is really good and everything kind of works together in a very easy way. While the cuts on a lot of the tees and sweaters tends to be boxy there are also more fitted items and if you get the right size the clothes are flattering. But the biggest thing for me is that the quality is excellent especially when compared to so many other "mall" brands. The denim in particular is really nice for the price point but I am also a fan of everything in their "dream" fabric, their ribbed tees, and their cashmere and cashmere blend sweaters. I think they do a good job finding factories that can deliver consistently good quality and they pay attention to fabric content and don't cheap out the way other brands do.
But yes the "reviews" are weird and their website product photos are pretty meh. But if you look at it all in person I think it's easier to understand why people like it.
I also recommend shopping their sales. They've had two recently where everything in the site was discounted 20-25% and their end of season sales are good.