Wendy's is instituting a "Surge pricing"

Anonymous
Anonymous wrote: I don't eat fast food often, but if I do, it's usually because we are in a rush or time crunch for some reason. If I have to now worry about surge pricing for the exact moment that my food crisis happens-I'd rather just get convience store nachos!


7-11 1/4 lb hot dogs still under 2/$5
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:Flip it. Make an app to receive live bids from fast food shops, and customer can pick the best offer.


I really wouldn't want the burger someone was wiling to sell me for the cheapest price. It would probably be yesterdays' burger or the one that fell on the floor.


Would you rather pay more for the same burger?


I don't eat fast food burgers at all, but buying restaurant food just because it was the cheapest turns me off even more and wouldn't lure me in. This type of app would turn me off and I suspect others.
Anonymous
McDonalds has moved to a model where you really need to use their app. You’re paying a premium if you don’t use it. With the app, their employees aren’t entering your order or handling payment, while the customer earns rewards and has access to lots of different deals. People who aren’t using the app are financing freebies for the app users.
Anonymous
I hope it backfires on them.
Anonymous
Anonymous wrote:McDonalds has moved to a model where you really need to use their app. You’re paying a premium if you don’t use it. With the app, their employees aren’t entering your order or handling payment, while the customer earns rewards and has access to lots of different deals. People who aren’t using the app are financing freebies for the app users.


The last time I was at a McDonalds you couldn't even order with a person at the register. You placed your order on a touch screen and paid right there. No employee involved.
Anonymous
I have tried using the app and it’s confusing, but you often get free food with it. I’ve had to get the workers to help me order on the app to use it. Like free fries on Friday.
Anonymous
Anonymous wrote:To charge more during peak hours. It won't be long until McDonald's and the rest of fast food will soon follow suit. I don't eat fast food but I am so fed up with corporate greed and screwing the consumer every way they can. One of omy pet peeves is the way women's clothes are categorized. We used to be able to buy pant suits with jacket and pants as one unit but some greedy corporate Suit figured out that selling "separates" made a lot more money!



Maybe take your second “beef” to the Fashion forum. Many of us, especially those of us who aren’t shaped like the original fit models, don’t fit the same sizes for 2 piece pants suits. We appreciate the flexibility that allows us to buy 2 pieces in 2 different sizes. So not only are the greedy corporations making more money by pricing them as separates, they’re making more money by enlarging their customer base, since most of us won’t buy a 2 piece suit at all — unless both pieces fit.
Anonymous
Anonymous wrote:Sounds like the beginning of the end to me.


This. Gen Z isn’t into fast food. It’s more DoorDash , Starbucks. Etc.
Anonymous
Anonymous wrote:
Anonymous wrote:I don’t eat fast food often, but consider Wendy’s to be bottom tier of the fast food options. This just solidifies it for me. I can’t imagine Chick Fil A pulling this crap.


Chick-fil-A charges surge pricing all day every day except Sunday.



Chick fil a sells delicious food that comes with pleasant, efficient customer service.
Anonymous
look at their target customer, they tend not to be too savvy with their money. so they will just waste more.
Anonymous
Anonymous wrote:
Anonymous wrote:I just paid $26 for McDonald's for my two kids. Outrageous.


That's what a huge spike in minimum wage will do to food prices.


Total BS. It's not going to the workers. And they SHOULD get an increase. No one can live on what they are getting paid.
Anonymous
Anonymous wrote:
Anonymous wrote:
Anonymous wrote:I just paid $26 for McDonald's for my two kids. Outrageous.


That's what a huge spike in minimum wage will do to food prices.


Total BS. It's not going to the workers. And they SHOULD get an increase. No one can live on what they are getting paid.


So minimum wage isn't going to the workers?!
Man, you are dense!
Anonymous
They are backtracking because it was the stupidest idea ever trying to save face.

https://gizmodo.com/wendys-surge-pricing-is-off-menu-after-internet-beef-1851292911
Anonymous
I predict this will be like when AMC tried to charge premium prices for "good" seats in the cinema. It won't get any traction and Wendy's will abandon it.

(https://www.cbsnews.com/news/amc-seating-pricing-plan-abandoned/#:~:text=The%20company%20has%20abandoned%20its,initiative%20pilot%20at%20three%20theaters.)

There's no shortage of competition for consumers who want fast food. I can't think of a single Wendy's menu item, save for a Frosty, that someone might pay a premium for. And even then if someone has a sweet tooth they'll just get a shake from McDonald's or BK or something.
Anonymous
Anonymous wrote:
Anonymous wrote:McDonalds has moved to a model where you really need to use their app. You’re paying a premium if you don’t use it. With the app, their employees aren’t entering your order or handling payment, while the customer earns rewards and has access to lots of different deals. People who aren’t using the app are financing freebies for the app users.


The last time I was at a McDonalds you couldn't even order with a person at the register. You placed your order on a touch screen and paid right there. No employee involved.


To McDonald's credit, at least they aren't asking you for a tip!
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