Tuckernuck NYC Flagship store opening

[Anonymous]

I am a Dem who wears Tuckernuck! The owners/founders are NOT MAGA. They are sisters who graduated from NCS. It's an east coast, preppy, Nantucket look.

[Anonymous]

Anonymous wrote:I am a Dem who wears Tuckernuck! The owners/founders are NOT MAGA. They are sisters who graduated from NCS. It's an east coast, preppy, Nantucket look.

I don't think the founders are, but some of their staff definitely are. Not going to name anyone outright but I am thinking of the one who likes MAHA posts frequently. She also claimed to need Chat GPT's help developing a skincare routine (this woman is in her 30s) and then was offering advice. Like...no one wants your advice on skincare if it took you 34 years to develop a basic skincare routine and you needed a robot to do it for you.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Ok, so the post for the Tuckernuck NYC Flagship store opening popped up on my FB news feed and I felt like I needed somewhere to discuss it.

It's genuinely impressive how much they have committed to an aesthetic that is so aggressively tall and thin, mostly blond, rich, and white. Even the violinist they hired fits the template.

It's like the opposite of woke posturing. I like quite a few of the dresses they carry and brands they feature and the new store looks beautiful. Unfortunately something about the whole marketing package just reminds me of the meanest girls in high school but 45 years old.


https://www.facebook.com/shoptuckernuck

Interesting. I always thought they had an East Asian aesthetic.

This is wild to me.

It's very clearly East Coast WASP style. What on Earth would make you think it's an East Asian look??

I agree it's very east coast wasp when it's styled on people like on the FB page that OP linked.

But just the dresses themselves have a level of color/fun that isn't the generic muted "quiet luxury" we've been seeing all over so I can see PP thinking they have a different angle.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Ok, so the post for the Tuckernuck NYC Flagship store opening popped up on my FB news feed and I felt like I needed somewhere to discuss it.

It's genuinely impressive how much they have committed to an aesthetic that is so aggressively tall and thin, mostly blond, rich, and white. Even the violinist they hired fits the template.

It's like the opposite of woke posturing. I like quite a few of the dresses they carry and brands they feature and the new store looks beautiful. Unfortunately something about the whole marketing package just reminds me of the meanest girls in high school but 45 years old.


https://www.facebook.com/shoptuckernuck

There were plenty of WOC at the opening, as evidenced in the FB postings. You seem to be projecting just a tad.

So why does the official post ("What a night!") that they paid to spam people with feature exactly zero women of color? I believe there are 13 photos...