
I have also noticed the predominance of black actors in McDonald's commercials. It made me think that their target audience or major customers are African American. I think they show different versions of commercials in different parts of the country so maybe these are geared towards the DC area. Maybe more Latino actors in the LA area? |
I think the biracial models are intended to reach as much of the population as possible, meaning, not limiting its reach just to the white or to the black cultures.
I heard long ago that they had created a new image of Betty Crocker. She's no longer the white 1950s housewife. She's a computer generated mix of many ethnicities. I saw the image once but haven't seen it since which was about 20 years ago. The mix is the future. |
Tiger Woods, Kimora Lee Simmons and Dina Ruiz Eastwood (Clint's wife) are some examples. |
It depends what TV show you're watching. The commercials are geared toward the audience (they think) is watching the TV show. McDonald's has different commercials depending on who they think are watching the show. |
That's what I thought too. Then I took a road trip and stayed in really white areas, and the same commerials were on. Oh and the other poster who gave the Tiger Woods and Co. examples missed on. Ray Dawn Chong, Tommy Chong's daugther. |
I'm hopeful that Michele Obama will have a positive effect on this. Just six months into the administration, she is already a cultural and fashion icon.
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But the Obama daughters are also biracial. |
I might think this could be true, except for the fact that for years advertisers have only felt the need for biracial models to portray the daughters (and occassionally the mothers) - rarely the fathers and sons. |
It's the 3/4 rule |
? |
Naomi's father, who she does not know, is supposedly black Caribbean with a hint of Chinese Caribbbean.
I am not opposed to biracial kids, but they seem to want to avoid the dark, black female models. |
Well, I am so relieved that you aren't opposed to biracial children ![]() |
Meaning they are not bi-racial - bi-racial meaning 50% one race -50% another race. They are 25% white - 75% black. |
So they are black and white but not biracial? Thought biracial meant you have 2 races as part of your ancestry. |
Eh, not really. If we went by that rule, then 90% (that's just a guess) of African Americans would be considered biracial since most can trace at least one Caucasian person in their family tree. When I think biracial, I am assuming one parent is considered one race, the other a different race. So President Obama is biracial, but not his girls. Pre 19th century, there was the 1/8 rule, but that's even more confusing |