Tuckernuck NYC Flagship store opening

[Anonymous]

Anonymous wrote:I have browsed Tuckernuck a few times and wouldn’t it be weird if the founders weren’t MAGA? It’s like I’m not surprised that Ralph Lauren likes horses and mountains or Patagonia execs like conservation.

What about their clothes say MAGA? Like the poster above, the are so many oddly cut ones.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I have browsed Tuckernuck a few times and wouldn’t it be weird if the founders weren’t MAGA? It’s like I’m not surprised that Ralph Lauren likes horses and mountains or Patagonia execs like conservation.

What about their clothes say MAGA? Like the poster above, the are so many oddly cut ones.

I guess the bows, the tweed, the little girl silhouettes? I know it’s a big store and they have a lot of brands, but the core reads very conservative to me. Big hair, big bows, high heels and preppy vibes.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I have browsed Tuckernuck a few times and wouldn’t it be weird if the founders weren’t MAGA? It’s like I’m not surprised that Ralph Lauren likes horses and mountains or Patagonia execs like conservation.

What about their clothes say MAGA? Like the poster above, the are so many oddly cut ones.

I guess the bows, the tweed, the little girl silhouettes? I know it’s a big store and they have a lot of brands, but the core reads very conservative to me. Big hair, big bows, high heels and preppy vibes.

It's more Martha's Vineyard the Mar-a-Lago imo.

[Anonymous]

THAN Mar-a-lago. Not the.

[Anonymous]

The founders are Georgetown socialites?

[Anonymous]

OMG I think they have a somewhat Asian-ish model.

[Anonymous]

Anonymous wrote:Ok, so the post for the Tuckernuck NYC Flagship store opening popped up on my FB news feed and I felt like I needed somewhere to discuss it.

It's genuinely impressive how much they have committed to an aesthetic that is so aggressively tall and thin, mostly blond, rich, and white. Even the violinist they hired fits the template.

It's like the opposite of woke posturing. I like quite a few of the dresses they carry and brands they feature and the new store looks beautiful. Unfortunately something about the whole marketing package just reminds me of the meanest girls in high school but 45 years old.


https://www.facebook.com/shoptuckernuck

There were plenty of WOC at the opening, as evidenced in the FB postings. You seem to be projecting just a tad.

[Anonymous]

I thought it was well known that tuckernuck is white maga short blond lady. There was a whole Washington post article about this probably a year ago, about how Tn is the uniform of republican hill staffers, and definitely not dems. Complete open secret no?

[Anonymous]

Anonymous wrote:I thought it was well known that tuckernuck is white maga short blond lady. There was a whole Washington post article about this probably a year ago, about how Tn is the uniform of republican hill staffers, and definitely not dems. Complete open secret no?

I am a Dem who wears Tuckernuck. I am a white short blond lady though. But it's like a tasteful light warm blond not the platinum mess that is associated with MAGA.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I thought it was well known that tuckernuck is white maga short blond lady. There was a whole Washington post article about this probably a year ago, about how Tn is the uniform of republican hill staffers, and definitely not dems. Complete open secret no?

I am a Dem who wears Tuckernuck. I am a white short blond lady though. But it's like a tasteful light warm blond not the platinum mess that is associated with MAGA.

Oh, of course.

[Anonymous]

I am a Dem who wears Tuckernuck! The owners/founders are NOT MAGA. They are sisters who graduated from NCS. It's an east coast, preppy, Nantucket look.

[Anonymous]

Anonymous wrote:I am a Dem who wears Tuckernuck! The owners/founders are NOT MAGA. They are sisters who graduated from NCS. It's an east coast, preppy, Nantucket look.

I don't think the founders are, but some of their staff definitely are. Not going to name anyone outright but I am thinking of the one who likes MAHA posts frequently. She also claimed to need Chat GPT's help developing a skincare routine (this woman is in her 30s) and then was offering advice. Like...no one wants your advice on skincare if it took you 34 years to develop a basic skincare routine and you needed a robot to do it for you.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:Ok, so the post for the Tuckernuck NYC Flagship store opening popped up on my FB news feed and I felt like I needed somewhere to discuss it.

It's genuinely impressive how much they have committed to an aesthetic that is so aggressively tall and thin, mostly blond, rich, and white. Even the violinist they hired fits the template.

It's like the opposite of woke posturing. I like quite a few of the dresses they carry and brands they feature and the new store looks beautiful. Unfortunately something about the whole marketing package just reminds me of the meanest girls in high school but 45 years old.


https://www.facebook.com/shoptuckernuck

Interesting. I always thought they had an East Asian aesthetic.

This is wild to me.

It's very clearly East Coast WASP style. What on Earth would make you think it's an East Asian look??

I agree it's very east coast wasp when it's styled on people like on the FB page that OP linked.

But just the dresses themselves have a level of color/fun that isn't the generic muted "quiet luxury" we've been seeing all over so I can see PP thinking they have a different angle.