Is Johnny Was for older women?

[Anonymous]

I love their short velvet and linen dresses. But they are so expensive. I try to catch them on sale. Sometimes the TJMAXX in Tysons will have some pieces.


I will say I think the billowing pants and oversized shirts a little Chico-est.


I also love Anthropologie. I shop there constantly.

[Anonymous]

I love it and was about to respond No but see others consider 40+ to be older so I guess it is. I'm low 40s and have a few pieces that are more understated. I'm not into the louder styles though

[Anonymous]

Anonymous wrote:I don't think it is for an "older" boho woman so much as it is for a wealthier boho woman.

Agree

[Anonymous]

Anonymous wrote:I love it and was about to respond No but see others consider 40+ to be older so I guess it is. I'm low 40s and have a few pieces that are more understated. I'm not into the louder styles though

It really does depend on the pattern. They vary a lot and some look older than others.

[Anonymous]

Anonymous wrote:I don't know who the hell it's for. The clothes are so weird. I get their catalogs and immediately trash them.

lololol

[Anonymous]

It’s ridiculously overpriced, so I think it’s more for affluent people…regardless of age.

I mean, isn’t Anthropologie for 30/40 somethings?

[Anonymous]

Anonymous wrote:My style is boho chic (maybe more “aspires to be” rather than “is”) so it keeps showing up in my feed. I like a few of the items although many also seem a bit much. Does it target the same age range as Chicos and Eileen Fisher? I’m in my early 40s and don’t feel quite there yet. I know I should just buy what I like, but am curious.

Yes.

[Anonymous]

Anonymous wrote:I don't know who the hell it's for. The clothes are so weird. I get their catalogs and immediately trash them.

I agree.

[Anonymous]

I’ve seen 30 something women in their dresses and it looks very Anthro. But some of the patterns are older looking. In either case, “rich hippie” is accurate.

[Anonymous]

I don't think that is what was intended but that is in fact the demographic that wears Jonny Was. I wandered into a store the other day and no one in there was under 50.

[Anonymous]

That's because you have to have already paid off your mortgage to shop there.

I think their stuff is lovely and I'm NEVER buying it.

[Anonymous]

Anonymous wrote:I don't think that is what was intended but that is in fact the demographic that wears Jonny Was. I wandered into a store the other day and no one in there was under 50.

I'm 55 and I freaking love Johnny Was. It's coastal grandma meets hippie chick and I'm all in on it.

[Anonymous]

When I was traveling in Sausalito last fall, I was wearing a beautiful embroidered colorful dress from Anthropologie that I have held onto for several years and always get knock out compliments on. A woman who worked at the gallery we browsed through looked at me and said “Your dress is gorgeous, it’s a Johnny Was?”
I had no idea who that was and had to look it up. I was early 30s.

[Anonymous]

I had never heard of it until my mother (73) showed me a top she bought there. She is everything described here, rich old hippie.

[Anonymous]

I have a jacket from there and I get compliments on it when I wear it. Some of their stuff is definitely OTT but I like an occasional piece to liven up outfits.