Is Johnny Was for older women?

[Anonymous]

My style is boho chic (maybe more “aspires to be” rather than “is”) so it keeps showing up in my feed. I like a few of the items although many also seem a bit much. Does it target the same age range as Chicos and Eileen Fisher? I’m in my early 40s and don’t feel quite there yet. I know I should just buy what I like, but am curious.

[Anonymous]

I think it's for people who have aged out of Anthropologie/Free People. So yeah, 40+.

[Anonymous]

Anonymous wrote:I think it's for people who have aged out of Anthropologie/Free People. So yeah, 40+.

Yes, It's the boho older lady look for those who can afford it

[Anonymous]

Anonymous wrote:

Anonymous wrote:I think it's for people who have aged out of Anthropologie/Free People. So yeah, 40+.

Yes, It's the boho older lady look for those who can afford it

Longtime anthro shopper in mid 40s.I find everything there to be too loud. On the other hand, there isn’t any tricky layering involved — one Johnny was tunic or dress and you have yourself a look.

[Anonymous]

I don't think it is for an "older" boho woman so much as it is for a wealthier boho woman.

[Anonymous]

I'm 42 - their bathing suits are gorgeous and high quality. Their apparel is a bit too much for me but I can get on board with their suits.

[Anonymous]

I don't know who the hell it's for. The clothes are so weird. I get their catalogs and immediately trash them.

[Anonymous]

Anonymous wrote:My style is boho chic (maybe more “aspires to be” rather than “is”) so it keeps showing up in my feed. I like a few of the items although many also seem a bit much. Does it target the same age range as Chicos and Eileen Fisher? I’m in my early 40s and don’t feel quite there yet. I know I should just buy what I like, but am curious.

We have a Johnny Was at my local upscale mall. The demographic I see going into the store is the same as Anthro. not older.

[Anonymous]

Definitely feels older to me.

[Anonymous]

Anonymous wrote:Definitely feels older to me.

Their catalog models are older

[Anonymous]

I only buy their pyjamas. I can't go outside in their clothes

[Anonymous]

Yes, it is geared at an older demographic. That said, they make gorgeous clothes. I have one shirt, and wish I could buy more.

[Anonymous]

I think so. Some of the patterns are more youthful than others though (some look elderly) I like the youthful patterns and I’m early 50s. My much younger sister says I look like a rich hippie in them.

[Anonymous]

The only person who has ever mentioned Jonny Was to me (38) is my 86 year-old MIL.

[Anonymous]

I think it's for older ladies. I'm in my 40s and it feels too old for me. I think I've aged out of a lot of Anthropologie only because the clothes are so ridiculous, over sized, boxy, baggy, ill fitting in every way. I want to like it but everything is unflattering. I prefer Evereve and Splendid right now.