The Marketing from some of these schools is nuts- and totally wasteful

[Anonymous]

Anonymous wrote:For us it was Case Western. A glossy brochure at least once per week…sometimes twice.

Really turned my kid and the family off of the school. Just felt like wasting so much money when most kids don’t consume print media at all.

U Chicago at our house. It’s DAILY.

[Anonymous]

High point has been doing this for at least 30 years. I think I may have stopped at a booth at a college fair and they were mailing and calling pretty frequently for 2 years. I didn’t even visit or apply.

[Anonymous]

UChicago - 3 mailings. Not as many as some of you, but more than any other school for us.

[Anonymous]

It’s not nuts. It works. They have data to back up the campaigns. Your kid might not be interested, but some kids find out about schools they didn’t know well before this way and apply to them.

Annoying to a savvy person, but not nuts to engage in targeted marketing.

[Anonymous]

This is not new.
USPS stopped delivering to my house when I was a junior. I had to go pick up the mail. I received posters, VHS tapes, huge brochures, etc. from tons of schools. It was more than would fit in our box & the carrier was not interested in leaving a bundle at the door each day.

These schools know that kids delete (or ignore) email. So they spend some $ on paper marketing.

What surprises me is that more kids don’t opt out of mailers. I wonder if the digital tests will make this easier?

[Anonymous]

High Point is like the Scientology of colleges. Very creepy approach!

[Anonymous]

Anonymous wrote:My kid has been bombarded by stuff from High Point since he took the PSAT sophomore year. Every few weeks he's gotten glossy books, packaged in super expensive looking packaging. We made sure to opt out of their mailing list digitally and things stopped for a bit but have started back up. Today he got a PEN via FEdEx!!!! Nonsense. I am sure there are others here as well. Seems so wasteful all the magazines, etc.

High Point was a running joke in our family last year. Has your kid gotten his Golden Ticket yet? My kid opted out of everything, but was still inundated by HP. They even got her cell phone number somehow and kept texting her even after she asked them to stop.

[Anonymous]

UChicago here too. In fact, just got another postcard today and my son immediately threw it in the recycle bin.

[Anonymous]

Anonymous wrote:

Anonymous wrote:I agree it's gross and wasteful. My kids is at a magnet school where the kids are bombarded with UChicago marketing materials. In the Bethesda Magazine article, it was reported 55 students at this school applied last year and 0 were admitted. It's often about inflating application numbers, nothing else.

Are you suggesting that the folks in marketing who are responsible for encouraging as many students as possible to apply are sending out marketing materials with the intention of getting the maximum number of students to apply?

Is that really some kind of conspiracy? I mean, how is the college supposed to know you won’t get admitted unless you apply? Do you expect them just a guess because of the school you go to?

Do you get this mad when stores you don’t shop at send you advertising?

It’s well known that U Chicago sends loads of marketing materials to unqualified students and that this increases their number of applications and reduces their acceptance rate.

It’s not an accident.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:I agree it's gross and wasteful. My kids is at a magnet school where the kids are bombarded with UChicago marketing materials. In the Bethesda Magazine article, it was reported 55 students at this school applied last year and 0 were admitted. It's often about inflating application numbers, nothing else.

Are you suggesting that the folks in marketing who are responsible for encouraging as many students as possible to apply are sending out marketing materials with the intention of getting the maximum number of students to apply?

Is that really some kind of conspiracy? I mean, how is the college supposed to know you won’t get admitted unless you apply? Do you expect them just a guess because of the school you go to?

Do you get this mad when stores you don’t shop at send you advertising?

It’s well known that U Chicago sends loads of marketing materials to unqualified students and that this increases their number of applications and reduces their acceptance rate.

It’s not an accident.

How, exactly, do they know they are unqualified ?

[Anonymous]

if you are talking about the school their marketing is working -positively or in a negative way.

[Anonymous]

My kid has hit the NO NOT SHARE or similar button on every test he's taken. Top student and only gets mailers from the colleges he's visited.
So it looks like you or your kids asked for it.

[Anonymous]

Anonymous wrote:

Anonymous wrote:My kid has been bombarded by stuff from High Point since he took the PSAT sophomore year. Every few weeks he's gotten glossy books, packaged in super expensive looking packaging. We made sure to opt out of their mailing list digitally and things stopped for a bit but have started back up. Today he got a PEN via FEdEx!!!! Nonsense. I am sure there are others here as well. Seems so wasteful all the magazines, etc.

High Point was a running joke in our family last year. Has your kid gotten his Golden Ticket yet? My kid opted out of everything, but was still inundated by HP. They even got her cell phone number somehow and kept texting her even after she asked them to stop.

If you opt out of texts and they continue, that could be a good way to fund at least some of her college education

[Anonymous]

U Chicago was out of control at our house last year. I don't recall anything from High Point, or if we did get anything, it wasn't NEARLY to the level of Chicago.

My child opted into the marketing, mostly because I was curious about it. Nothing that she got in the mail or email changed where she was applying, but that's easy to say when you're only applying to larger in-state publics.

[Anonymous]

I wish schools needed to include the marketing in their Green impact scores.

You look at U of Chicago and they have an office of sustainability - I am confident that they do not include all the waste they generate for increasing their rankings in their numbers