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Rice is bribing kids with beer. Northwestern and Duke do the same (Vandy doesn’t have to)
“Free beer, anyone? Rice University in Houston is trying to boost student attendance for an Owls' game against 22nd-ranked North Texas on Saturday, by offering their 21 and over students free beer. And if that wasn’t enough, flashing a student ID will also get you a free Ben & Jerry’s ice cream, a $15 food voucher and a free T-shirt for the first 500 students. The offers are flowing due to Thanksgiving, with a lot of students already heading off campus and home for the holiday. “We wanted to be as creative as possible to incentivize the students to stick around and come out to the game,” Kevin Dwan, Rice’s deputy athletic director for external affairs and revenue generation, says.” Read more: nbcnews.app.link/iu3DW8yStYb |
| Troll |
| So tacky. |
Huh? I’m not a troll. I have a kid at one of the schools mentioned. I thought it was interesting - and telling - about institutional priorities |
| Rice also gives a lot of merit to kids with top scores. Almost like it’s a large institution and different parts have different priorities. |
| Ok so they have a little $ to spend on beer and ice cream, food, t-shirts. Etc. and so....? |
Wait, why? I thought good marketing ploy? |
Student ID gets you the beer and ice cream. Voucher for other things. Other schools definitely need to do this. |
| Worst click-bait subject heading |
Are other schools struggling to fill their stadium for a nationally televised game before a holiday? |
Look at the title! Shame on you. Rice loves nerds, but they are also good at making sure kids are becoming social young adults. |
Do kids really need more encouragement that drinking beer is a cool and fun way to spend time? |
Yes I think they are |
It’s clear the admissions office is not talking to the athletics department. There’s a mismatch. The type of students they are admitting are not participating in campus life in the way that the school is prioritizing (by how they’re choosing to spend money). That’s a fact. It’s not shameful to admit that. |