It's starting to get easier to get into college. Colleges seem to be acknowledging this with their behavior now.

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11/20/2025 22:03

Subject: It's starting to get easier to get into college. Colleges seem to be acknowledging this with their behavior now.

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Anonymous

Getting into college is in fact becoming easier, with admissions offices trying to lure more applicants from a declining pool of 18-year-olds. They’re creating one-click applications, waiving application fees, offering admission to high school seniors who haven’t even applied and recruiting students after the traditional May 1 cutoff.

The most dramatic change is in the odds of being admitted. Elite universities such as Harvard and CalTech take as few as 1 applicant in 33, but they are the exception. Colleges overall now accept about 6 in 10 students who apply, federal data show. That’s up from about 5 out of 10 a decade ago, the American Enterprise Institute calculates.

“The reality is, the overwhelming majority of universities are struggling to put butts in seats. And they need to do everything that they can to make it easier for students and their families,” said Kevin Krebs, founder of the college admission consulting firm HelloCollege.

This has never been as true as now, when the number of high school graduates entering higher education is about to begin a projected 15-year drop, starting with the class now being recruited. That’s on top of a 13 percent decline over the last 15 years.

Perceptions such as those are hard to change. Not only do young Americans aged 18 to 29 believe it isn’t any easier to get into college than it was for people in their parents’ generation, 45 percent of them think it’s harder, a Pew Research Center survey found. More than three-quarters say the admissions process is complex, and more than half that it’s more stressful than anything else they’ve done during their time in elementary, middle or high school, according to a separate survey, by the National Association for College Admission Counseling, or NACAC.

“People have that notion that all campuses are in the same category as MIT, Harvard, Stanford” with their impossibly low acceptance rates, said Cordon. (Pace took 76 percent of its applicants last year, university statistics show.) And “teenagers are still teenagers. There’s anxiety no matter what. They overthink things, and they overthink the admissions process.”

In the new world of university admissions, however, that no longer necessarily even requires filling out an application.

“Congratulations! You’ve been admitted,” a new California State University website tells prospective students, before they enter a single piece of information about themselves.

Cal State is the latest system to deploy so-called direct admission: They will automatically accept any student who earns at least a C in a list of required high school courses, starting in January for students in some and expanding the following year to every high school in the state.

Public universities or systems in Alabama, Arizona, Connecticut, Georgia, Hawai’i, Idaho, Illinois, Indiana, Minnesota, New York, North Carolina, Tennessee, Texas, Utah, Washington and Wisconsin also now offer various forms of direct admission — some beginning this fall — accepting students automatically if they meet certain high school benchmarks.

Several systems now allow students to apply to several public universities and colleges with a single application, avoiding the time-consuming process of completing different forms, writing essays, collecting letters of recommendation or paying fees.

Through Illinois’s new One Click College Admit, for instance, high school students can have their transcripts provided instantly to 10 of the state’s 12 four-year public universities and all of its community colleges and get back a guaranteed offer of admission to at least one, depending on their grades.

“Especially first-generation students, they don’t have that knowledge of how to apply to college,” said José Garcia, spokesman for the Illinois Board of Higher Education. “That’s among the people we’re trying to reach — those who might be intimidated by the name of an institution or not feel confident in their academic abilities or their grades.”

Now private colleges are jumping aboard the direct-admission bandwagon. More than 210 have arranged through the Common App — an online application used by about 1,100 institutions nationwide — to extend offers of direct admission for the coming academic year to students who filed the Common App but have not applied. That’s almost twice as many as signed on last year, when Common App says 119 institutions in 35 states made more than 733,000 unsolicited offers.

Waiving application fees has driven increases in applications, some research has shown. During the month that fees were waived last fall in New York state, a quarter of a million students applied to the public State University of New York, up 41 percent from the same period the year before, according to the state’s Higher Education Services Corporation, or HESC.

Universities and colleges are trying other ways to ease the process. More than 2,000 continue to make submitting the results of SAT and ACT scores optional, for instance, something many started doing during the pandemic. More have extended their deadlines or recruited after the traditional May 1 cutoff, when incoming classes were previously considered locked in.

Students are noticing. One way is through the massive amount of marketing materials they’re getting, begging them to apply. The median high school student gets more than 100 letters and emails from colleges and universities each month, a survey by the education technology company CollegeVine found — an old-style approach that CollegeVine found turns out for this generation to be generally ineffective.

There could be more changes ahead. A lawsuit was filed in August against 32 colleges and universities that practice so-called early decision, under which students who apply before the usual admission period are more likely to get in, but are obligated to enroll. The practice, which the lawsuit seeks to end, helps colleges fill their classes, but prevents students from shopping around for better offers of financial aid.

Whatever happens, students and their parents should know that “they’re actually the ones in control of this process,” said Krebs, of HelloCollege. “The reality is that at a lot of schools, if you have the grades, you’re going to get in.”

https://hechingerreport.org/colleges-ease-the...applicants-declines/