Hi Jen! Bulk sales. One week wonder. |
| I’ll take it |
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The NY Times has a system for how books end up on the list. I’m not a Jen fan at all, but the Times editors don’t just select books for the list. There was no way her team was going to let this book not be a best seller. In terms of how many books it actually sells, the only way to find out is from Nielsen Book Scan.
Bulk buying is happening for sure though because hello…. Jen has her own book club, so however many women subscribe to it, all got Awake. Who bought those books? Jen H Inc. Here’s the link to the Times’ methodology: https://www.nytimes.com/books/best-sellers/methodology/ |
| Jen has a camera crew on hand to record her reaction to getting in the Times bestseller list. She made it seem like she was shocked by such a delightful delightful swoon worthy surprise but we all knowing she was counting down to 7PM Eastern with a glass of Pinot |
| Jen probably got something like a 70k advance for Awake as she’s an “established” writer and was signed to a new publishing house. Now She spent a lot marketing the book online that also includes hiring a traveling media team. I estimate that her week 1 sales are between 30,000 to 35,000. Grossing at the top maybe 700K. She’ll make back before her dance 15% of that so she probably cleared her advance and will make a little money. Not ground breaking money by any stretch but Now I Can Do MeCamp 2026 kind of money… |
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Let’s hope the success of the book leads her to spilling more salacious deets.
I know I have no life. |
NYT excludes bulk sales from their rankings. They receive individual sales from a list of retailers and that is how they compile their list. I don’t like every book on that list but that doesn’t mean those books aren’t selling well. I think Kamala’s book sounds awful and can’t imagine anyone wanting to read it and Matthew mcconaughey is not far behind in my interest list. But that doesn’t mean other people aren’t interested. I would imagine Jen’s publisher is very happy with their invest and Jen will be cashing in a few checks. |
🤣🤣🤣 you guys I’m no Jen hatmaker fan, but her advance would have been above $300,000. I personally know a poetry prof who received a $60,000 advance from Hatchette for a memoir in 2015. This is a completely unknown person with no socials etc. An advance is what an author gets paid based on how much money the publisher expects to earn off the book. Expectations around book sales for a book like Awake are huge (think in terms of Glennon’s “untamed”) |
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Tina must be worried that all this negative attention may cause Brandon to spiral 🌀
Remember he never actually stopped drinking. All the publicity may also cause desperate women to come out of the woodwork to try and “fluff his ego”. Imagine he goes to the bar…. Oh hunny bunny, I saw TMZ is treating you baaaaaad. How about a quickie in the back? It’s not cheating if it’s just this once, I promise 😘 |
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I just read the NYTimes interview in which the interviewer summed it up with this one question:
“I don’t mean this insensitively or skeptically, but the story you tell in your book fits very cleanly within the common tropes of divorce memoirs. There’s the initial conflict, then grief and then self-actualization. I suspect that things aren’t always so clean. Are there any aspects of your divorce that didn’t fit in with the story you were trying to tell in the book?” |
I think that because he really seemed to have a drinking problem after his friend died and then the social media pics of him and Tina always show them drinking at a bar, drinking in Mexico, etc. that he doesn’t seem to understand he has a drinking problem. Based on their social media, Tina loves to drink and he probably realizes if he gets sober then they’ll have nothing in common. I personally wouldn’t have married an alcoholic and the fact that she did makes me wonder about her. At 50+ years old, you should know exactly what you’d like in a partner and most people don’t sign up for a hard drinking husband unless there’s some co-dependency going on. |
| If he starts posting things like: I LOVE my wife! or I’m so GRATEFUL to have this one by my side! Ride or die! Can’t believe how lucky I am to have this beauty! then you know there’s trouble. |
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Notice how Tina quit nursing very quickly after marrying Brandon. Brandon is a love bomber too. She probably wanted an escape from her life and figured “if Brandon could give his original family so much, he can take care of me and my son”. Remember her son lived with Gavin for a while too.
I agree that drinking probably binds them much more strongly than they even realize. It’s rare for a 50+ party girl to have a “good man” so I’m not surprised she jumped all in but the cliches write themselves. |
All of this!! For as evolved a Brandon pretends to be he has only mastered blaming others. He is still using substances and he is not in a good financial situation (being sued by a credit card company) he is a trainwreck in the making. |
Yup. Daughter of two parents who were alcoholics (past tense because neither lived past 70). I know it when I see it. |